Gratitude: does it have a place within media-practice education?

Cownie, Fiona

doi:10.1080/14682753.2016.1248192

Cited by 7 publications

(14 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…More broadly there is an opportunity for further study of higher education from a relational perspective, with the potential to examine commitment further alongside behavioural outcomes such as word-of-mouth, engagement and achievement. In addition, the potential role of gratitude within a relational context has recently been identified (Palmatier et al, 2009;Dewani and Sinha 2012;Raggio et al 2014;Cownie 2016) as having a critical role to play within sustained relational exchange, this could usefully be pursued in the higher education context. Thus this study contributes to a relational approach to higher education and this lens appears of value for future research.…”

Section: Discussionmentioning

confidence: 99%

‘What drives students’ affective commitment towards their university?’

Cownie

2017

Journal of Further and Higher Education

Self Cite

View full text Add to dashboard Cite

This paper suggests how universities can build ongoing , committed relationships with students, able to withstand the financial and emotional challenges of studying in higher education. The research proposes that students' ongoing attachment to their university, based on positive feelings towards the university, is an important aspect of the student experience. This ongoing attachment is conceptualised here as students' affective commitment towards their institution. Using an online survey-method and a research sample comprising undergraduate students studying in the UK, the research identifies three factors which drive students' affective commitment towards their institution. These factors include students' affective commitment towards academics and students' calculative commitment towards the institution; factors which draw from the relational literature. A third factor, commitment balance, was developed within this research. Commitment balance occurs when a student's commitment to their university is perceived to be reciprocated by the university's commitment to the student. The study found that commitment balance was the most important driver of students' ongoing attachment to their institution. The paper proposes that commitment balance is a key idea to consider within relational studies generally, but has a particular relevance in the higher education context for understanding the student experience. Commitment balance reflects the pulse of reciprocity which energises relational exchanges between students and institution. The findings of this research reinforce how critically important it is for universities and academics to build relationships with students. The desired outcome is to enhance the student experience, create positive attachment between students and university and ultimately improve student retention.

show abstract

Section: Discussionmentioning

confidence: 99%

‘What drives students’ affective commitment towards their university?’

Cownie

2017

Journal of Further and Higher Education

Self Cite

View full text Add to dashboard Cite

show abstract

“…Palmatier et al's (2009) much cited (e.g. Dewani and Sinha, 2012;Raggio et al, 2014;Huang, 2015;Pelser et al, 2015;Cownie, 2016) quantitative work within both consumer and businessto-business contexts develops Morgan and Hunt's (1994) Key Mediating Variable framework to include gratitude. Palmatier et al (2009) define gratitude as 'the emotional appreciation for benefits received, accompanied by a desire to reciprocate' (p. 1), drawing from Emmons and McCullough (2004) and Morales (2005).…”

Section: Defining Gratitudementioning

confidence: 99%

“…Howells et al (2017) find that gratitude practices conferred focus and intentionality within these supervisory relationships with improved research outcomes and attrition. However, recent work by Cownie (2016), in the context of media practice education, finds that whilst students speak positively about gratitude's place within their student experience, there is variation in academics' interpretation of gratitude, several voices seeing gratitude negatively, inter-changing gratitude with obligation.…”

Section: Gratitude and Educationmentioning

confidence: 99%

“…Relational perspectives emphasize ongoing interactions between relational partners. Whilst a range of scholars have sought to bring relational ideas to the study of HE (e.g., Helgesen, 2008;Bowden, 2011;Bowden & Wood, 3 2011; Raciti, 2012;Cownie, 2014;Cownie, 2016), few have yet embraced the concept of gratitude. This is surprising given that reciprocity is arguably central to relational exchange within both consumer (Bagozzi, 1995) and business-to-business contexts (Houston & Gassenheimer, 1987;Nevin, 1995;Rao & Perry, 2002), and gratitude is the emotional core of reciprocity (Becker, 1986;Dewani & Sinha, 2012).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Gratitude and its drivers within higher education

Cownie

2017

Journal of Marketing for Higher Education

Self Cite

View full text Add to dashboard Cite

This paper proposes that gratitude has a place in enabling us to understand students' experiences of higher education, and this has an implication for higher education (HE) marketing. This research examines the evidence for and focus of gratitude within the context of an undergraduate course with high levels of student satisfaction. It finds that final-year students report feelings of gratitude and that students report that those feelings of gratitude are at their height within the final year. This exploratory research proposes that feelings of gratitude are driven by four factors: helping behaviors; care; perceived effort; and environment. For HE marketers, this suggests that there is merit in placing emphasis on academic-student interactions at the heart of marketing strategies, including branding strategies, open day events, marketing communications and social media content. There are clear opportunities for academics and marketing departments to benefit from the intention to give back that is central to the notion of gratitude.

show abstract

“…The willingness of educators to try to find, explore and look for various breakthroughs, approaches, methods and learning strategies is one of the supports for the emergence of various new innovations. "Research suggests that innovation be a definite aspect of functional, productive experience that works within media-practice education might usefully aim to generate" [2]. This challenge is felt in the institution that will be researched by the author, which is related to the resources of educators to the influence of technological developments which create new challenges for students regarding one of the Constructive Drawing courses. "…”

Section: Introductionmentioning

confidence: 99%

Learning Innovation of Constructive Drawing in One Point Perspective Subject

Nafsika¹,

Soeteja²

2021

Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)

View full text Add to dashboard Cite

This research is based on the problems that occur in students in teaching constructive drawing subjects Perspective material. Things that become obstacles for students are the use of media, teaching methods, evaluation of high ratings and subjective factors of educators. the purpose of writing this article is to create learning innovations in these subjects so that the paradigm that is built will be positive again so that the interests and motivations of students will increase with the presence of these innovations. This innovation in the form of a learning method that uses a technological approach as a support in the education process. This study uses the research and development method with several stages including problem identification in constructive drawing learning, data search using questionnaires and interviews, the initial step of data analysis as a basis for application, then implementing and implementing innovation by teaching digital constructive images, the last stage is processing data from the implementation process and obtained positive results, students are easier to use media, the level of understanding increases and teaching patterns are more innovative using new media technology.

show abstract

Gratitude: does it have a place within media-practice education?

Cited by 7 publications

References 29 publications

‘What drives students’ affective commitment towards their university?’

‘What drives students’ affective commitment towards their university?’

Gratitude and its drivers within higher education

Learning Innovation of Constructive Drawing in One Point Perspective Subject

Contact Info

Product

Resources

About