Graphed into the Conversation: Conspiracy, Controversy, and Climategate’s Visual Style

Greenwalt, Dustin A.; Hallsby, Atilla

doi:10.1080/02773945.2021.1947515

Cited by 2 publications

(1 citation statement)

References 35 publications

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“…Ross and Rivers (2019) argue that through "the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community" (975). Along these same lines, one recent study suggests a connection between exposure to climate change memes and participation in online activism (Zhang and Pinto, 2021), while one examines how memes can participate in environmental culture jamming (Davis et al, 2015), and another suggests that "visual style" played an essential role in the 2009 Climategate controversy and in shaping public understanding of climate change (Greenwalt and Hallsby, 2021). Visuals have also been shown to increase the efficacy of environmental messaging (Meijers et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Tracking Memes in the Wild: Visual Rhetoric and Image Circulation in Environmental Communication

et al. 2022

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Drawing on recent scholarship in environmental communication and rhetoric, this essay examines the role of visual circulation in digital environmental discourse. We argue that while environmental image circulation is often viewed as an ambivalent, or even performative, practice for environmental citizenship, it is also an important space for cultivating participatory culture online. Adapting a version of Laurie Gries' “Iconographic Tracking” method, we offer three case studies that demonstrate how the digital circulation of environmental memes and iconic images offers important tactics for engaging digital publics that can be deployed by public communication practitioners. Subsequently, we argue for a more nuanced view of image circulation as both a performative and a participatory strategy for environmental communication.

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