“…According to the use of GIS in tourism marketing, it was observed di erent approaches and findings through the literature review. Some studies are related to the conceptual analysis of GIS in tourism marketing (Bertazzon, Crouch, Draper, & Waters, 1997;Elliott-White & Finn, 1997;Feng & Morrison, 2002) and others are more related to case studies where GIS was used as a tool for tourism marketing analysis (Ayed, Bazazo, Hasoneh, & Ayed, 2010;Beeco et al, 2013;Bertazzon et al, 1997;Chancellor & Cole, 2008;Chang & Caneday, 2011;Feng & Morrison, 2002;Jovanović & Njeguš, 2008;Miller, 2008;Supak et al, 2014). First, it will be presented the analysis of papers concerning tourism marketing and GIS conceptual analyses, followed by the analyses of some case studies.…”