Government Participation in Supply Chain Low-Carbon Technology R&amp;D and Green Marketing Strategy Optimization

Li, Nan; Deng, Mingjiang; Mou, Hanshu; De-shan, Tang; Fang, Zhou; Zhou, Qin; Cheng, Changgao; Wang, Yingdi

doi:10.3390/su14148342

Cited by 15 publications

(13 citation statements)

References 94 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Some scholars have also investigated the government's influence on the green supply chain. Li et al [24] established a model of cooperative emission reduction involving the government, manufacturer, and retailer under different power structures. They found that the government can develop differentiated subsidy schemes to achieve Pareto optimality based on different game strategies and revenue-sharing agreements by enterprises.…”

Section: Related Literature 21 Research On Green Supply Chainmentioning

confidence: 99%

Research on Coordination in a Dual-Channel Green Supply Chain under Live Streaming Mode

Chen¹,

Zhou²,

Liu

et al. 2023

Sustainability

View full text Add to dashboard Cite

In this paper, we study the coordination issue in a dual-channel green supply chain with one manufacturer and one retailer. The demand in the traditional channel is assumed to be dependent on retail price, sales effort and green degree. Due to the characteristic of live broadcast selling, the demand in the direct channel is assumed to be dependent on price and discount. On the basis of analyzing price, sales effort and green degree strategies in the supply chain under the centralized model, two decentralized models and two coordination models are presented. Moreover, we prove the feasibility of sharing the R&D costs of the green degree and sales effort costs of the advertisement (CS-GS) contract through bargaining problems achieving a win-win situation, but the revenue sharing and wholesale price (RSC) contract commonly used cannot efficiently coordinate the supply chain. Finally, numerical analysis is given to show the impacts of coordination contracts on the supply chain’s performance as well as the impacts of parameters on profits and decisions in the four models. It reveals that the CS-GS contract can not only help to improve the green degree and the price of the product, but also improve the profitability of all supply chain members.

show abstract

Section: Related Literature 21 Research On Green Supply Chainmentioning

confidence: 99%

Research on Coordination in a Dual-Channel Green Supply Chain under Live Streaming Mode

Chen¹,

Zhou²,

Liu

et al. 2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…Guo et al [ 36 ] established models for multiple recycling structures to identify the optimal emission reduction strategy of manufacturers. Li et al [ 37 ] studied government participation in supply chain low-carbon technology R&D. It was found that the development of a mechanism for horizontal technology R&D among enterprises can reduce the financial pressure on the government to implement compensation strategies and improve the effectiveness and performance of supply chain emission reduction. Cheng and Zhang [ 38 ] studied the problem of emission reduction technology selection in a green supply chain composed of a single manufacturer and a single retailer through game theory, and further discussed the impact of penalty sharing contract on green supply chain decision-making.…”

Section: Literature Reviewmentioning

confidence: 99%

Decision models of emission reduction considering CSR under reward-penalty policy

Wang

Xiu-ling

Zhou³

2023

PLoS ONE

View full text Add to dashboard Cite

For the two emission reduction technologies of clean process (CT Mode) and end-of-pipe pollution control technology (ET Mode), this paper constructs production and low-carbon R&D decision-making models considering consumers’ green preference, and discusses the impact of social responsibility on firm’s decision-making, profit and social welfare. Then, the difference of optimal decision, profit and social welfare is analyzed when the firm adopt two emission reduction technologies with or without reward-penalty policy. The main conclusions of this paper are as follows: (1) Whether using clean process technology or end-of-pipe pollution control technology, consumers’ green preference behavior can increase corporate profit. When consumers’ green preference is small, consumers’ green preference is negatively correlated with social welfare. When consumers’ green preference is large, consumers’ green preference is positively correlated with social welfare. (2) Corporate social responsibility is conducive to improving the level of social welfare, not conducive to the increase of corporate profits. (3) When the reward and punishment intensity is small, the reward-penalty policy cannot effectively motivate the firm to assume social responsibility. Only when the reward and punishment reaches a certain level, the mechanism can have an incentive effect on the firm, and the government can actively implement the mechanism. (4) When the market scale is small, the adoption of end-of-pipe pollution control technology is more beneficial to the firm; When the market scale is large, it is beneficial for the firm to adopt clean technology. (5) If the efficiency of end-of-pipe pollution control and emission reduction is much higher than that of clean process, the firm should choose end-of-pipe pollution control technology, otherwise choose clean process.

show abstract

“…As industry decarbonization is often linked to government actions, some studies further consider government actions such as subsidies [46,65], participation [66], etc. In addition, some scholars have also studied the perspective of firms in their research.…”

Section: Low-carbon Dual-channel Supply Chainmentioning

confidence: 99%

Research on Multi-Channel Supply Chain Decisions Considering Carbon Emission Cost and Consumer Loyalty

Chen

Zhang

Humdan³

et al. 2023

Sustainability

View full text Add to dashboard Cite

Considering carbon emission cost and consumer loyalty, this paper establishes a three-level multi-channel supply chain composed of the leading manufacturer, the retailer, and the consumer and builds a multi-channel supply chain with centralized decision-making and decentralized decision-making modes, and the optimal decision-making under both decision-making modes is solved. The study found that the carbon emission reduction level of multi-channel centralized decision-making is better than that of decentralized decision-making under the same carbon emission cost, and centralized decision-making can improve the carbon emission reduction level. Manufacturers open a direct channel to help reduce carbon emissions and need to consider the cost of emission reduction in their channel decisions. Consumer loyalty also directly impacts channel decisions. Only when carbon emission costs and consumer loyalty are within a reasonable range can new direct sales channels be opened to bring in new profits. Simultaneously, the total profit of the supply chain is greater than that of decentralized decision-making, but the double marginal utility of both parties decreases with the increase in carbon emission costs.

show abstract

Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization

Cited by 15 publications

References 94 publications

Research on Coordination in a Dual-Channel Green Supply Chain under Live Streaming Mode

Research on Coordination in a Dual-Channel Green Supply Chain under Live Streaming Mode

Decision models of emission reduction considering CSR under reward-penalty policy

Research on Multi-Channel Supply Chain Decisions Considering Carbon Emission Cost and Consumer Loyalty

Contact Info

Product

Resources

About