2008
DOI: 10.1111/j.1740-8784.2008.00119.x
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Government-Oriented Corporate Public Relation Strategies in Transitional China

Abstract: This study proposes an initial and a revised model of government-oriented public relation (PR) strategies based on the results of two content analyses of website news regarding the PR activities of 76 firms in general and six well-known firms in China in more depth. With the perspective of resource dependence theory, this model reveals that firms in China employ six types of formal PR strategies, including visitation, philanthropy, participation, publicity, party involvement and political propaganda, to manage… Show more

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Cited by 51 publications
(48 citation statements)
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“…We expand the research to a broader context, observing that, on the one hand, government bodies are very strong and control many economic opportunities, including "industry access control, new investment ratification, value-added tax differentiation, control of pace and pattern of privatization or decentralization, and government involvement in business activities such as material sourcing, distribution, and marketing" (Luo 2003(Luo , p. 1319. On the other hand, because the rule of law is absent and there is, in general, an underdeveloped institutional infrastructure and weak enforcement of existing rules, it can be hard for firms to know how to interpret and respond to the government (He and Tian 2008, Peng and Heath 1996. We argue that in such situations, responding to government signals and building legitimacy with governmental actors is critical.…”
Section: Csr Reporting As a Political Strategy In Chinamentioning
confidence: 94%
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“…We expand the research to a broader context, observing that, on the one hand, government bodies are very strong and control many economic opportunities, including "industry access control, new investment ratification, value-added tax differentiation, control of pace and pattern of privatization or decentralization, and government involvement in business activities such as material sourcing, distribution, and marketing" (Luo 2003(Luo , p. 1319. On the other hand, because the rule of law is absent and there is, in general, an underdeveloped institutional infrastructure and weak enforcement of existing rules, it can be hard for firms to know how to interpret and respond to the government (He and Tian 2008, Peng and Heath 1996. We argue that in such situations, responding to government signals and building legitimacy with governmental actors is critical.…”
Section: Csr Reporting As a Political Strategy In Chinamentioning
confidence: 94%
“…The central government and governments at other levels can still allocate such important business resources as licenses and permits, subsidies, and project approval ). However, a critical issue in such contexts is that the lack of a rule of law and the lack of government transparency can obscure the government's priorities and decision-making processes (He andTian 2008, Young et al 2008). Thus, as we argue below, firms face greater ambiguity in how to interact with the government.…”
Section: China's Political Economy and Csr Reportingmentioning
confidence: 99%
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“…Employing a grounded theory approach, He and Tian (2008) identified RGOV as one major form of non-market actions taken by firms in China. Though they urged scholars to examine the performance implications of such non-market actions, to our knowledge no research to date has been done to empirically investigate the effectiveness of RGOV as a means of enhancing firm performance.…”
Section: Rgov As a Form Of Non-market Actionsmentioning
confidence: 99%
“…For example, the Chinese government has continuously controlled both valuable tangible resources, such as capital and land, and intangible resources such as approval mechanisms and preferential policies (Li & Peng, 2008;Peng, 2003). As a result, firms in China must not only deal with their competitors but also expend resources to affect government to gain the needed resources (He & Tian, 2008). A corporate political strategy perspective suggests that firms can formulate effective political strategies, such as influencing government or government officials, when they realize that government has significant effects on the competitive environment (Hillman & Hitt, 1999;Oliver, 1991).…”
Section: Introductionmentioning
confidence: 99%