“…Whereas private organisations mainly focus on making a profit, public organisations have the primary goal of serving the public, which indicates a social instead of a profit purpose (Liu et al , 2010; Chon, 2019). Both also differ in the influence of politics, the impact of the legal framework, the availability of a communication budget, communication frequency, their structural communication approach (centralised and formal versus decentralised), the information pressure from and interaction with heterogeneous stakeholders and their relationship with the media (Frandsen and Johansen, 2009; Liu et al , 2010, 2012; Ly-Le, 2015; Chon, 2019). Given these significant differences, communication models differ between the private and public sector (Liu et al , 2010; Chon, 2019).…”