“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

Rombach, Meike; Dean, David L.; Bitsch, Vera

doi:10.3390/foods12061277

Cited by 17 publications

(13 citation statements)

References 75 publications

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“…Preferences for product attributes—appearance, sensory aspects, nutritional value, and environmental benefits—positively correlated with WTP, mirroring the findings of Rombach et al [ 55 ], who identified environmental, food safety, health, and sustainability concerns as influential predictors of consumer behaviors. Among the attributes, environmental benefits exerted the most substantial positive impact on WTP, a finding that is consistent with Rombach et al’s study [ 13 ]. Their research emphasized the significant effect of animal welfare considerations, a component of environmental consciousness, on the WTP premium for PBM.…”

Section: Discussionsupporting

confidence: 90%

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Consumers’ Preferences and Attitudes towards Plant-Based Milk

Su,

Zhang,

et al. 2023

Foods

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Plant-based milk (PBM) has become increasingly popular due to its environmental sustainability, health benefits, ingredient abundance, and unique taste. This study aims to identify the main factors that affect consumer preferences and attitudes towards PBM, and to examine the effect of consumer attitudes including environmental awareness, health consciousness, and food neophobia on WTP. We use the double-bounded dichotomy choice (DBDC) method to calculate consumers’ willingness to pay (WTP) for PBM. We find that the appearance, taste, nutritional value, and environmental benefits of PBM significantly increase consumers’ WTP for it. Consumers with high environmental awareness are more likely to perceive PBM as environmentally friendly and are willing to pay a higher price for it. Consumers with high health consciousness tend to value the environmental benefits of PBM and prioritize purchase convenience, as it aligns with their health-conscious lifestyle, leading to a higher WTP for PBM. The results of our study can help design effective strategies to market plant-based milk and develop sustainable and healthy food systems.

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Section: Discussionsupporting

confidence: 90%

“…The consumption of PBM has seen a significant increase in the global food industry in recent years due to heightened awareness among consumers about health and environmental issues [ 13 ]. The global market share of PBM has risen from below 10% in 2015 to over 13% by 2018 [ 14 ].…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Preferences and Attitudes towards Plant-Based Milk

Su,

Zhang,

et al. 2023

Foods

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“…Furthermore, price, brand, and whether there was a promotion or not affected the decision to purchase plant-based beverages ( Table 2 ). Studies in the literature have also shown that several factors including nutrient content, diet, socioeconomic status, health effects, environmental protection, and sustainability influenced the preference and purchasing behavior for plant-based beverages [ 10 , 17 , 57 , 58 , 66 ].…”

Section: Resultsmentioning

confidence: 99%

Driving Factors Influencing the Decision to Purchase Plant-Based Beverages: A Sample from Türkiye

Baş,

Kahriman,

Ayakdas

et al. 2024

Foods

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In recent years, the trend toward plant-based beverages has continued to grow rapidly. This study aimed to assess the effects of sociodemographic characteristics and knowledge about plant-based beverages, subjective norms, perceived price, environmental protection, animal welfare, availability, and trust on attitudes and buying behavior toward these products. This study was conducted online using a two-part questionnaire prepared by considering the literature. This study included 935 participants, and our findings confirmed that the variable of environmental protection affects the attitude toward these products (β= 0.095; p = 0.007). Furthermore, gender, income level, lactose intolerance, and bloating due to cow’s or sheep’s milk influenced actual buying behavior (p < 0.05; p < 0.001). These findings indicate that people’s increased environmental protection awareness will positively influence attitudes towards plant-based beverages and that individuals who do not experience lactose intolerance and bloating due to cow’s or goat’s milk will have lower actual buying behavior. It was also determined that individuals with lower incomes bought more plant-based beverages. In conclusion, plant-based beverage marketers need to take into account individuals’ sociodemographic characteristics and environmental protection awareness when planning their marketing strategies.

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“…First, the mean value of the price elasticity of demand is calculated based on the collected annual data of raw milk prices from 2016 to 2022. Then, the predicted price and demand elasticity coefficient are applied to predict the dairy consumption in the future by Formula (11). We predicted the raw milk price in the next year based on RMP-CPR.…”

Section: Consumer Purchasing Behavior Analysis Based On Raw Milk Pric...mentioning

confidence: 99%

“…Demographic and socioeconomic factors, such as price, availability, awareness, and convenience, could affect dietary behavior [10]. Food curiosity and food price inflation were identified as relevant for both willingness to buy and willingness to pay a price premium [11]. By virtue of low price elasticity, increased prices may negatively affect the household resources available to purchase other key sources of nutrients [12].…”

Section: Introductionmentioning

confidence: 99%

Predicting Raw Milk Price Based on Depth Time Series Features for Consumer Behavior Analysis

Zuo

2023

Sustainability

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The dairy industry has a long supply chain that involves dairy farmers, enterprises, consumers, and the government. The stable growth of consumer groups is the driving force for the sustainable development of the dairy industry. However, in recent years, sustainable development of the dairy industry has faced great challenges due to the constant changes in the global climate environment and the increasing uncertainty of the international economic environment. Therefore, it is essential to systematically monitor and accurately predict the consumption market of dairy products to ensure that the government, dairy enterprises, and dairy farmers can share information in a timely manner and take effective measures to cope with the changes in the dairy consumption market without disturbing the normal pricing mechanism of the dairy market. The purpose of the conducted research is to systematically monitor and accurately predict the dairy product consumption market while consistently delivering dependable forecasts of consumer behavior in the dairy industry. In this paper, we proposed a raw milk price prediction framework (RMP-CPR) to analyze consumer behavior based on the relationship between milk price and dairy consumption. This study concludes that dairy consumption behavior can be predicted accurately by predicting the price of raw milk based on the proposed framework (RMP-CPR). Our research explores a new angle for studying consumer behavior. The results can assist dairy enterprises in developing accurate marketing strategies based on the forecast results of dairy consumption, thereby enhancing their competitiveness in the market. Policymakers can also use the forecast results of the development trend of the dairy consumption market to adjust corresponding policies in a timely manner. This can help to balance the interests among consumers, dairy enterprises, dairy farmers, and other relevant stakeholders and effectively maintain the sustainable and healthy development of the dairy market.

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“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

Cited by 17 publications

References 75 publications

Consumers’ Preferences and Attitudes towards Plant-Based Milk

Consumers’ Preferences and Attitudes towards Plant-Based Milk

Driving Factors Influencing the Decision to Purchase Plant-Based Beverages: A Sample from Türkiye

Predicting Raw Milk Price Based on Depth Time Series Features for Consumer Behavior Analysis

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