Google Search Analysis: What Do People Want to Know About Rhinoplasty and Where Do They Find the Answers?

Fassas, Scott; Krane, Natalie A.; Zonner, Jordan G.; Sykes, Kevin J.; Kriet, J. David; Humphrey, Clinton D.

doi:10.1089/fpsam.2021.0100

Cited by 16 publications

(24 citation statements)

References 19 publications

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Section: Methodssupporting

confidence: 87%

“…This allowed us to identify a comprehensive list of search queries related to these procedures. This is similar to a recent analysis conducted in queries about rhinoplasty and adapted from methodology published by Fassas et al 5 and Shen et al 7 Question types were categorized based on an adaptation of Rothwell's system for classification. Rothwell's original classification categorized questions as Fact, Value, or Policy.…”

Section: Question Classificationmentioning

confidence: 94%

“…Other studies expanded upon these categories to generate question topics relevant to an elective surgical procedure. 5,7 These were modified further for this study ( Table 1 ).…”

Section: Methodsmentioning

confidence: 99%

“…4 Rhinoplasty literature has taken advantage of Google web analytics to determine which questions are most important to patients undergoing rhinoplasty. 5 However, to date, no study has comprehensively looked at patient concerns and questions with FESS and balloon sinuplasty, nor has the quality of the online resources available to our patients been systematically evaluated.…”

mentioning

confidence: 99%

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Sinus Surgery and Balloon Sinuplasty: What Do Patients Want to Know?

Fassas

Peterson

Farrokhian

et al. 2022

Otolaryngol.--head neck surg.

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Objective Limited knowledge exists regarding the information patients seek online about sinus procedures. The goals of our study were to identify the most searched online queries regarding functional endoscopic sinus surgery (FESS) and balloon sinuplasty and evaluate the sources to which patients are directed. Study Design Observational. Setting Online Google Database. Methods Google data were analyzed using the search engine optimization tool Ahrefs. People Also Ask (PAA) questions (extracted from Google searches) helped identify questions for analysis of search query volume. Search results were categorized into specific topics, and the source (eg, academic vs medical practice) of the information was identified. The JAMA benchmark criteria were used to determine the quality of the online resource. Results The most searched term (average monthly queries) on Google was “sinus surgery” (13,190), followed by “balloon sinuplasty” (9212). For FESS and balloon sinuplasty, most questions focused on treatment of sinusitis (71.64% vs 79.19%) and preoperative inquiries about sinus issues (11.50% vs 11.35%). Answers to PAA questions for FESS were obtained from academic sources at a higher frequency compared to balloon sinuplasty (26.7% vs 10.3%, P = .016) but a lower frequency from medical practice websites (15.2% vs 29.3%, P = .042). The mean (SD) JAMA scores for FESS and balloon sinuplasty sources were 1.59 (1.46) and 1.40 (1.46), respectively. Conclusion There is a high volume of online search queries regarding FESS and balloon sinuplasty. The quality of the sources could be improved by addressing authorship, attribution, disclosure, and currency. This information may help otolaryngologists better address patient queries.

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Section: Methodssupporting

confidence: 87%

Section: Question Classificationmentioning

confidence: 94%

“…Other studies expanded upon these categories to generate question topics relevant to an elective surgical procedure. 5,7 These were modified further for this study ( Table 1 ).…”

Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

See 2 more Smart Citations

Sinus Surgery and Balloon Sinuplasty: What Do Patients Want to Know?

Fassas

Peterson

Farrokhian

et al. 2022

Otolaryngol.--head neck surg.

Self Cite

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“…This methodology was adapted from recent investigations using online search analytics on surgical procedures. 3,7 Question types were categorized based on Rothwell's system for classification (Fact, Value, and Policy). 8,9 Similar to a recent report by Shen et al, questions were further sub-classified into 10 topics relevant to elective surgical procedures.…”

Section: Question Classificationmentioning

confidence: 99%

Rhytidectomy—Information Patients Seek and Where They Find Answers

et al. 2022

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Background: Patients considering rhytidectomy often search for information online prior to in-office consultation. This study identifies the most searched queries regarding rhytidectomy and evaluates sources to which patients are directed. Methods: The search engine optimization tool Ahrefs was utilized to extract Google metadata on searches performed in the United States. Frequently asked questions were categorized by topic; websites were categorized by type. JAMA benchmark criteria enabled information quality assessment. Results: A total of 565 questions for three search phrases were extracted (265 “facelift”, 265 “face lift”, 35 “rhytidectomy”). The majority of monthly searches in the facelift and face lift groups pertained to procedural cost, which was significantly higher than in the rhytidectomy group (52.9% and 50.7% vs 0.0%, ANOVA p<0.001). The mean JAMA score for private practice sources (1.2±0.42) was significantly lower than that of academic pages of (2.3±1.9, p=0.026) and commercial sources (3.0±0.82, p=0.008). The most popular destinations for rhytidectomy were California and Mexico (630 and 440 searches/month). Conclusion: Online searches for facelifts often revolve around the topic of cost and frequently direct patients to websites that provide inadequate information on authorship, attribution, disclosure, and currency.

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Online Searches Related to Total Laryngectomy

Miller

Meyer

et al. 2023

The Laryngoscope

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ObjectiveTo identify the most frequently asked questions regarding “laryngectomy” through an assessment of online search data.MethodsGoogle Search data based on the search term “laryngectomy” were analyzed using Google Trends and Search Response. The most common People Also Ask (PAA) questions were identified and classified by the concept. Each website linked to its respective PAA question was rated for understandability, ease of reading, and reading grade level.ResultsSearch popularity for the term “laryngectomy” remained stable between 2017 and 2022. The most popular PAA themes were post‐laryngectomy speech, laryngectomy comparison to tracheostomy, stoma and stoma care, survival/recurrence, and post‐laryngectomy eating. Of the 32 websites linked to the top 50 PAA's, eleven (34%) were at or below an 8th grade reading level.ConclusionPost‐laryngectomy speech, eating, survival, the stoma, and the difference between laryngectomy and tracheostomy are the most common topics searched online in relation to “laryngectomy.” These are important areas for both patient and healthcare provider education.Level of EvidenceN/A Laryngoscope, 2023

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Google Search Analysis: What Do People Want to Know About Rhinoplasty and Where Do They Find the Answers?

Cited by 16 publications

References 19 publications

Sinus Surgery and Balloon Sinuplasty: What Do Patients Want to Know?

Sinus Surgery and Balloon Sinuplasty: What Do Patients Want to Know?

Rhytidectomy—Information Patients Seek and Where They Find Answers

Online Searches Related to Total Laryngectomy

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