Google Ranking of Plastic Surgeons Values Social Media Presence Over Academic Pedigree and Experience

Dorfman, Robert; Mahmood, Eitezaz; Ren, Albert; Turin, Sergey Y.; Vaca, Elbert E.; Fine, Neil A.; Schierle, Clark

doi:10.1093/asj/sjy285

Cited by 52 publications

(37 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This will not only maximize income but will also boost reputation. SM has played an important role in enhancing practice or practitioner ranking on search engines, even more than academic pedigree and experience [52]. As search engines generally direct patients' traffic, a strong presence on the web can be crucial to attract patients to a practice.…”

Section: Career Development or Practice Promotionmentioning

confidence: 99%

Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers

Farsi¹

2021

J Med Internet Res

143

View full text Add to dashboard Cite

Background As the world continues to advance technologically, social media (SM) is becoming an essential part of billions of people’s lives worldwide and is affecting almost every industry imaginable. As the world is becoming more digitally oriented, the health care industry is increasingly visualizing SM as an important channel for health care promotion, employment, recruiting new patients, marketing for health care providers (HCPs), building a better brand name, etc. HCPs are bound to ethical principles toward their colleagues, patients, and the public in the digital world as much as in the real world. Objective This review aims to shed light on SM use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of HCPs. Methods A literature review was conducted between March and April 2020 using MEDLINE, PubMed, Google Scholar, and Web of Science for all English-language medical studies that were published since 2007 and discussed SM use in any form for health care. Studies that were not in English, whose full text was not accessible, or that investigated patients’ perspectives were excluded from this part, as were reviews pertaining to ethical and legal considerations in SM use. Results The initial search yielded 83 studies. More studies were included from article references, and a total of 158 studies were reviewed. SM uses were best categorized as health promotion, career development or practice promotion, recruitment, professional networking or destressing, medical education, telemedicine, scientific research, influencing health behavior, and public health care issues. Conclusions Multidimensional health care, including the pairing of health care with SM and other forms of communication, has been shown to be very successful. Striking the right balance between digital and traditional health care is important.

show abstract

Section: Career Development or Practice Promotionmentioning

confidence: 99%

Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers

Farsi¹

2021

J Med Internet Res

143

View full text Add to dashboard Cite

show abstract

“…Social media has now become the new word of mouth. Web-based resources are being increasingly used and highly regarded to make health care decisions, including finding an HCP [ 6 ]. In fact, a considerable number of patients are currently searching for HCPs on social media.…”

Section: Discussionmentioning

confidence: 99%

“…In fact, a considerable number of patients are currently searching for HCPs on social media. Some make educated decisions after comprehensive research on the academic qualifications and experience of the practitioner, whereas others follow their emotions after encountering an inviting post or an attractive image, with the latter comprising a huge pool of patients [ 6 , 22 , 23 , 94 ].…”

Section: Discussionmentioning

confidence: 99%

Social Media and Health Care (Part II): Narrative Review of Social Media Use by Patients

Farsi¹,

Martínez-Menchaca²,

Ahmed³

et al. 2022

J Med Internet Res

View full text Add to dashboard Cite

Background People are now connected in a borderless web-based world. The modern public, especially the younger generation, relies heavily on the internet as the main source of health-related information. In health care, patients can use social media for more tailored uses such as telemedicine, finding a provider, and for peer support. Objective The aim of this narrative review is to discuss how social media has been used in the health care industry from the perspective of patients and describe the main issues surrounding its use in health care. Methods Between March and June 2020, a review of the literature was conducted on PubMed, Google Scholar, and Web of Science for English studies that were published since 2007 and discussed the use of social media in health care. In addition to only English publications that discussed the use of social media by patients, publications pertaining to ethical and legal considerations in the use of social media were included. The studies were then categorized as health information, telemedicine, finding a health care provider, peer support and sharing experiences, and influencing positive health behavior. In addition, two more sections were added to the review: issues pertaining to social media use in health care and ethical considerations. Results Initially, 75 studies were included. As the study proceeded, more studies were included, and a total of 91 studies were reviewed, complemented by 1 textbook chapter and 13 web references. Approximately half of the studies were reviews. The first study was published in 2009, and the last was published in 2021, with more than half of the studies published in the last 5 years. The studies were mostly from the United States (n=40), followed by Europe (n=13), and the least from India (n=1). WhatsApp or WeChat was the most investigated social media platform. Conclusions Social media can be used by the public and patients to improve their health and knowledge. However, due diligence must be practiced to assess the credibility of the information obtained and its source. Health care providers, patients, and the public need not forget the risks associated with the use of social media. The limitations and shortcomings of the use of social media by patients should be understood.

show abstract

“…Plastic surgeons relied on referrals, reputation and academic pedigree to attract new patients for the past decades [ 1 , 2 ]. The influence of adverts or television programs on people’s consideration of plastic surgery has steadily increased [ 3 ].…”

Section: Introductionmentioning

confidence: 99%

Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery

Nischwitz

Luze

Rauch³

et al. 2021

PLoS ONE

View full text Add to dashboard Cite

Purpose The field of Plastic Surgery is prominent on social media around the world. Board certified plastic surgeons and societies of plastic surgery play a role in providing accurate, evidence-based information to the public, patients, and colleagues. The aim of this study was to explore the use of social media by European Plastic Surgery Societies. Methods and materials A retrospective analysis of the presence and activity of European Plastic Surgery Societies on Facebook, Twitter and Instagram was conducted between December 12th 2018 and December 12th 2019. The results have been compared to the American Society of Plastic Surgeons. Results Twenty, eleven and nine European societies yielded an active account on Facebook, Twitter and Instagram respectively. Only seven European societies had an account on all three platforms and were therefore considered polypresent. The amount of followers of those seven societies was significantly higher than of the others (p-value = 0.02). Their activity yielded significantly more posts on Facebook (p-value = 0.02). The American Society of Plastic Surgeons had more followers on all three platforms than all European societies combined. Conclusion Social media are still rather unexploited by European Plastic Surgery Societies. A tendency towards increased visibility can be observed, yet a higher penetration is required to further educate and engage through social media. The quantitative data provided serve as reasonable foundation for further studies and a guide for growth of #PlasticSurgery.

show abstract

Google Ranking of Plastic Surgeons Values Social Media Presence Over Academic Pedigree and Experience

Cited by 52 publications

References 16 publications

Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers

Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers

Social Media and Health Care (Part II): Narrative Review of Social Media Use by Patients

Analysis of social media use by European plastic surgery societies: A missing link for #PlasticSurgery

Contact Info

Product

Resources

About