Google Analytics for measuring website performance

Plaza, Beatríz

doi:10.1016/j.tourman.2010.03.015

Cited by 171 publications

(116 citation statements)

References 5 publications

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“…They are "traditional" measurements, which give some general view of the website's efficiency [Palmer 2002]. Values of accepted indices were obtained by means of Google Analytics application, one of the most popular tools to analyse the statistics of Internet services [Plaza 2011].…”

Section: Methodsmentioning

confidence: 99%

Monitoring the use of the internet application for Tomice municipality local plan of spatial development

Król

Prus

2017

GLL

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SummaryDiverse visualizations of environmental data, infographics, maps and Internet services can be information sources not only for their recipients, but also for their creators. That information can come from the monitoring of users' activity, which can be carried out in an automated way by means of Internet applications. Results for the monitoring of the Internet application presenting the local plan of spatial development of Tomice municipality are presented in the paper. From measuring their users' activity, it can be concluded that despite the increased number of visits from outside Poland's borders, the service remains of greatest interest to local communities. The vast majority of recorded visits came from the adjacent areas or these located near the municipality itself. Keywordswebsite use • Internet applications • local spatial plan

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Section: Methodsmentioning

confidence: 99%

Monitoring the use of the internet application for Tomice municipality local plan of spatial development

Król

Prus

2017

GLL

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“…Usually used in business operations, web analytics can also be used in analyzing website performance and usability [7]. Websites with good overall performance usually attains "preferential attachment" of its users [8].…”

Section: B Web Analytics and Web Metricsmentioning

confidence: 99%

Website Performance Analysis of the Learner Information System (LIS)-Department of Education

2018

LBGIS-18,ICASET-18,ECBMS-2018,LEHSS-18 June 14-15, 2018 Cebu (Philippines)

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Abstract-Websites to most organizations are technological innovations that will increase their accessibility to helpful information available in the Internet. While most websites are used for advertising and marketing, there are also dynamic websites that have the capability to accept, process, and store information in order to generate reports -all via online like the Learner Information System (LIS) in the Philippines.The Department of Education wanted to make the records of the learners always available and accurate and to reduce the system-wide inefficiencies brought about by the traditional method. Hence, the implementation of an online system. This paper assessed the overall performance of the LIS website using different automated tools: Site Analyzer, SEO Site Checkup, Website Grader, and Lipperhey. Each of these tools have different results and interpretation.

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“…Google Analytics is free and therefore is convenient for testing. Additionally it is easy to be included in a website and results can be obtained very quickly (Google, 2016;Plaza, 2011).…”

Section: Related Workmentioning

confidence: 99%