Good Words Are Worth Much, and Cost Little: Can Panel Maintenance Communication Be Effective in Increasing Survey Completion in a Volunteer Online Panel?
Sebastian Kocar
Abstract:Online panels tend to be more affected by nonresponse bias than cross-sectional online and offline surveys due to an accumulating effect of attrition over time. Further, nonprobability panels that do not offer monetary rewards can be more sensitive to nonparticipation, but the existing research on panel maintenance strategies to increase survey completion in nonprobability/volunteer online panels is still scarce. To identify between-wave communications that could serve as cost-effective panel maintenance activ… Show more
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