The role of entrepreneurship in alleviating poverty has been extensively researched by entrepreneurship researchers and policy makers. The focus of this research has mostly been in the context of business, for example, the links between value creation leading and economic poverty amelioration. We believe that poverty is multidimensional and requires attention to detail. Similarly, we argue that entrepreneurship is more than an engine for economic outcomes; rather it is a process for socioeconomic value creation and change. Therefore, we approach entrepreneurship as a verb – ‘entrepreneuring’, an unfolding value process which points at the inherent processual character of entrepreneurship. We argue that entrepreneuring enables the context of poverty by creating different values. To understand its nuances, we explore the concept of ‘value’ in entrepreneuring that offers a means of escaping poverty. To do so, we conducted a qualitative narrative study of entrepreneurs in Khyber Pakhtunkhwa, in an impoverished part of northern Pakistan. This article initially reviews literature about entrepreneurship and poverty. Next, we propose a conceptual framework to understand how and why entrepreneuring happens in the context of poverty, and who is involved. Finally, we provide a theoretical framework as to how entrepreneuring creates values that allow individuals to enable the context of poverty.