‘Gonna make yer gorgeous’: Everyday transformation, resistance and belonging in the care-based hair salon

Ward, Richard; Campbell, Sarah; Keady, John

doi:10.1177/1471301216638969

Cited by 21 publications

(15 citation statements)

References 53 publications

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“…More recently, papers emerging from the Research on Ageing Discrimination project (Bytheway et al 2007) have pointed to the role of the hair-salon as a potential site not only of friendship but also of the re-inscribing of social norms of age-appropriate appearance on the female clients (Symonds and Holland 2008; Ward and Holland 2011). A further body of research explores the management and meaning of hair-care for people with dementia in care settings (Ward and Campbell 2013; Ward, Campbell and Keady 2014, 2016). This highlights the centrality of appearance practices to their sense of self for people living with dementia and the wellbeing that stems from engagement in hair work.…”

Section: Hair Ageing and Dilemmas Of Self-presentationmentioning

confidence: 99%

‘So long as there's hair there still’: displaying lack of interest as a practice for negotiating social norms of appearance for older women

Heinrichsmeier

2018

Ageing and Society

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Although women's appearance is theorised as being central to their identity and social currency, much prior research has argued that as women age, other aspects of their lives assume a higher priority than their appearance. Nevertheless, they continue to invest time in appearance practices. In undertaking these various appearance practices, older women have to negotiate a range of conflicting social norms of age-appropriate appearance, such as managing the balancing act between ‘letting themselves go’, on the one hand, and looking like ‘mutton dressed as lamb’, on the other. This paper contributes to the growing literature on older women's attitudes to their appearance and related practices. Drawing on data from a two-year research project in a hair-salon catering primarily for older clients, I examine the question of the importance to women of their appearance through the lens of their hair-care practices. Focusing on a group of nine female clients aged 55–90 in a small hair-salon in southern England, I show how participants in their talk and embodied presentation display shifting orientations of investment/interest (or lack of interest) in their appearance. Comparing participants’ appearance practices, with their talk in two sequential environments in which a possible interest in appearance is made particularly salient, I argue that these shifting orientations reveal participants’ subtle negotiation of competing social norms of appearance for older women.

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Section: Hair Ageing and Dilemmas Of Self-presentationmentioning

confidence: 99%

‘So long as there's hair there still’: displaying lack of interest as a practice for negotiating social norms of appearance for older women

Heinrichsmeier

2018

Ageing and Society

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“…Whether envisioned or understood as a social practice or embodied experience, there is emphasis in this body of literature on citizenship as relationally enacted in different spaces and places. For example, Kelly and Yarwood (2018) explore what it means to be a citizen living with dementia in rural environments, focusing on how citizenship unfolds in rural contexts and in the way “people engage with society, its social practices and daily routines” (p. 103), while Kelson et al (2017) discuss practices of social citizenship in the context of public art in an urban setting and Ward et al (2016) consider expression of citizenship and the relationships that older women with dementia have with one another and with their hairdressers in hair salons. Bartlett (2016) calls for a consideration of citizenship “within the practice of ‘ordinary’” (p. 455), focusing on citizenship within domestic contexts and the micro injustices that can occur in these daily and relational spaces which can erode citizenship.…”

Section: Resultsmentioning

confidence: 99%

Conceptualizing citizenship in dementia: A scoping review of the literature

et al. 2022

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Citizenship has provided an important conceptual framework in dementia research and practice over the past fifteen years. To date, there has been no attempt to synthesize the multiple perspectives that have arisen in this literature. The purpose of this paper is to explore, reflect on, and contrast, the key concepts and trends in the citizenship discourse as it relates to people with dementia. Using a scoping review methodology, forty-nine articles were identified for review. Despite the use of different descriptors, thematic analysis revealed four core themes underpinning citizenship discourse: 1) the relationality of citizenship; 2) facilitated agency and autonomy; 3) attention to stigma, discrimination and exclusion; and 4) recognition of the possibilities of identity and growth. Overall, this scoping review found a major emphasis on expanding definitions of agency and autonomy to render citizenship unconditional and inclusive of the diverse life experiences of people living with dementia. Notably, there is recognition that a more intersectional lens for embedding the subjective experience within a broader socio-political context is needed. Whilst the adoption of a citizenship lens in dementia research and practice has had real-world implications for policy and research, its exploration and use continue to be led by academics, highlighting the importance that future research involve input form people with dementia.

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“…Despite the benefits of personal loyalty generated from commercial friendship, Palmatier et al (2007) warn that should the individual employee preferred by clients defect to a competing entrepreneur, the business, sales and profit that the employee generated will be lost. This is possible in spite of solicitation clauses designed to preclude personal loyalty from taking effect once a hairstylist leaves their employer (Alberino, 2016;Fijman, 2017;MacLeman, 2017;Ward et al, 2016). Palmatier et al (2007), therefore, advice that service entrepreneurs should tactfully manage the benefit-risk trade-off in the employee-client relationship and personal loyalty.…”

Section: Commercial Friendshipmentioning

confidence: 99%

Personal-loyalty and pricing benefits from hairstylist-client commercial friendship

Pamacheche

Duh

2021

JRME

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Purpose Hairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of their strategies to beat the competition. However, the marketing benefits in terms of loyalty and pricing from this strategy are unknown. Following suggestions from the relationship marketing theory (RMT) that business benefits are gained from commercial friendships, this study aims to use ideas from RMT and those from models proposed by Bove and Johnson (2002) and Han et al. (2008) to examine the impact of hairstylist-client commercial friendship on four dimensions of personal loyalty to individual hairstylists and clients’ willingness to pay a premium price (WTPP). Design/methodology/approach Quantitative methods were used to collect and analyse data obtained from 562 hairstylists’ clients who had maintained the same hairstylist for 10 months in Johannesburg metropolis. Structural equation modelling using SmartPLS was used to test a conceptual model with eight hypotheses. Findings The results revealed that commercial friendship positively impacted affective, intention and behavioural personal loyalty dimensions and explained 49%, 47.9% and 46.9% of the variances, respectively. Of the four dimensions of personal loyalty, only behavioural loyalty positively influenced WTPP. Originality/value Unlike previous studies’ main focus on business-to-customer relationships and loyalty from a unidimensional perspective, this study contributes by revealing four dimensions of personal loyalty applicable in the haircare service sector. The findings confirm the business benefits suggested by the RMT, by showing that commercial friendship generates clients’ WTPP when they are behaviourally loyal. This guarantees profits and highlights the importance of nurturing close relationships in personal services.

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‘Gonna make yer gorgeous’: Everyday transformation, resistance and belonging in the care-based hair salon

Cited by 21 publications

References 53 publications

‘So long as there's hair there still’: displaying lack of interest as a practice for negotiating social norms of appearance for older women

‘So long as there's hair there still’: displaying lack of interest as a practice for negotiating social norms of appearance for older women

Conceptualizing citizenship in dementia: A scoping review of the literature

Personal-loyalty and pricing benefits from hairstylist-client commercial friendship

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