Abstract:<p>Going social presents a case study of how the Museum of New Zealand Te Papa Tongarewa is incorporating social media across all aspects of its day-to-day business and public programmes. It also explores how the general public are using social media and what they think might be its value for museums. This dissertation addresses a gap in the literature in that little research has been undertaken in the field of social media and museums in New Zealand. Looking at social media use from a cross-institutiona… Show more
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