“…Conceptual studies in HR analytics yield a medium to high ROI because some propose new frameworks to analyze and implement employee data (Davenport et al, 2010;Wiblen et al, 2010;Garcea et al, 2011), while others discuss the roles and responsibilities of HR in this transformational era of technological change and globalization (Kapoor, 2011;Snell, 2011;Burdon and Harpur, 2014). Some of the reviewed literature focuses on performance management (Schläfke et al, 2012;Ding Zhang and, 2014;Church et al, 2015;Ryan and Herleman, 2016)[3] and may provide a new method for HR managers to obtain insight into the effectiveness of employee performance and, ultimately, organizational performance (Ding Zhang and, 2014, p. 5). Some of the conceptual studies take a broader approach to the measurement of human capital in light of constant organizational change (Baron, 2011;Carlson and Kavanagh, 2011;Ingham, 2011;Dulebohn and Johnson, 2013).…”