Going Beyond Affective Polarization: How Emotions and Identities are Used in Anti-Vaccination TikTok Videos

Kim, Sang Jung; Villanueva, Isabel; Chen, Kaiping

doi:10.1080/10584609.2023.2243852

Cited by 2 publications

(1 citation statement)

References 43 publications

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“…Second, while our study extensively focused on textual frames of YouTube videos when investigating emotions, visual dimensions of YouTube videos are also crucial to understanding how conspiracy videos manipulated persuasion as demonstrated in Chen et al’s (2022) latest work. Future work could consider the multi-modality of videos when examining emotional frames (Kim et al, 2022). The exploration between emotion and attention in misinformation studies is just at the beginning.…”

Section: Discussionmentioning

confidence: 99%

The use of emotions in conspiracy and debunking videos to engage publics on YouTube

Kim

Chen

2022

New Media & Society

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With the rise of digital media, conspiracy theories infamous for their emotional manipulation have challenged science epistemology and democratic discourse. Despite extensive literature on misinformation and the role of emotion in persuasion, less is understood about how emotion is used in conspiracy and debunking messages on video platforms and the impact of emotional framing on public engagement with science on social media. Our article fills this gap by analyzing thousands of YouTube videos that propagate or debunk COVID-19 conspiracy theories from March to May 2020. We found that conspiracy and debunking videos used the emotions of trust and fear differently depending on the issue framing of the conspiracy. Our article also reveals a dilemma facing debunking messages—when debunking videos used more trust-related emotions, these videos received more likes yet fewer views. These findings shed new light on the role of emotion on user engagement with misinformation and its correction on digital platforms.

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Section: Discussionmentioning

confidence: 99%

The use of emotions in conspiracy and debunking videos to engage publics on YouTube

Kim

Chen

2022

New Media & Society

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Research on Health Topics Communicated through TikTok: A Systematic Review of the Literature

Sattora,

Ganeles,

Pierce

et al. 2024

Journalism and Media

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TikTok has more than 1.5 billion users globally. Health and wellness content on the application increased by more than 600% in 2021. This systematic review seeks to summarize which fields within medicine have embraced researching health communication on the TikTok platform and the most common measures reported within this literature. Research questions include what categories of health topics on TikTok are investigated in the literature, trends in topics by year, and types of outcomes reported. Embase, CINAHL, Scopus, and Ovid MEDLINE databases were searched in March 2024. Eligible studies met four criteria: (1) investigated human health topics on TikTok; (2) conducted in the United States; (3) published in English; and (4) published in a peer-reviewed journal. Of the 101 included studies, 50.5% (N = 51) discussed non-surgical specialties, 9.9% (N = 10) discussed topics within surgery, and 11.9% (N = 12) discussed COVID-19. The number of papers referencing non-surgical topics spiked in 2023, and no increase was seen in the number of COVID-19 papers over time. Most papers reported a number of interactions, and papers about mental health were least likely to report accuracy. Our findings highlight several health topics with a wide breadth of research dedicated to them, such as dermatology and COVID-19, and highlight areas for future research, such as the intersection of cancer and TikTok. Findings may be influential in the fields of medicine and healthcare research by informing health policy and targeted prevention efforts. This review reveals the need for future policies that focus on the role and expectations of the healthcare worker in health communication on social media. Implications for clinical practice include the need for providers to consider an individual’s perception of health and illness, given the wide variety of information available on social media applications such as TikTok. This review was pre-registered on PROSPERO (CRD42024529182).

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Going Beyond Affective Polarization: How Emotions and Identities are Used in Anti-Vaccination TikTok Videos

Cited by 2 publications

References 43 publications

The use of emotions in conspiracy and debunking videos to engage publics on YouTube

The use of emotions in conspiracy and debunking videos to engage publics on YouTube

Research on Health Topics Communicated through TikTok: A Systematic Review of the Literature

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