“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships

Masset, Julie; Decrop, Alain

doi:10.1016/j.jbusres.2015.07.024

Cited by 12 publications

(8 citation statements)

References 29 publications

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“…------------------------------------------Insert Figure 3 about here - -----------------------------------------In reflecting consumers' "outgoing" movements in external places and incorporation of encountered place-worlds (Casey 2001), tattoos make the dialogue between places tangible (Coleman 2008). However, unlike material artifacts exemplified by tourist souvenirs (Masset and Decrop 2016), tattoos are carnal experiences that cannot be easily removed and remain permanently engraved in the flesh.…”

Section: Findings: Performing the Body As A Placementioning

confidence: 99%

“…Our study also enriches such approaches by illustrating how consumers enduringly incorporate external places in their flesh beyond the limited temporal occurrence of a lived experience. For example, it would be relevant to examine tourist souvenirs, by considering not only objects (Masset and Decrop 2016), but also body modifications that consumers may keep from their travels as memory traces. In addition, following Latour's (2004, 205) contention that "to have a body is to learn to be affected, meaning 'effectuated,' moved, put into motion by other entities, humans or non-humans," our model of spatial ontology emphasizes the enduring interplay of external places with the shaping of the body.…”

Section: Contributions To Research On Place Embodied Heterotopias and Spatial Practicesmentioning

confidence: 99%

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The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing

Roux

Belk

2018

Journal of Consumer Research

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While previous research has mobilized sociological and psychological readings of the body, this study considers it ontologically as the ultimate place we must live in, with no escape possible. A phenomenological framework and a four-year, multimethod, qualitative study of tattoo recipients and tattooists substantiates the conceptualization of the body as a threefold articulation: an inescapable place (topia), the source of utopias arising from fleeting trajectories between here and elsewhere, and the “embodied heterotopia” that it becomes when people rework their bodies as a better place to inhabit. We show how tattooed bodies are spatially conceived as a topia through their topographies, territories, landscapes, and limits. We then highlight how this creates a dynamic interplay between past, present, and future, resulting in utopian dreams of beautification, escape, conjuration, and immutability. Finally, we show how tattooees produce embodied heterotopias, namely other places that both mirror and compensate for their ontological entrapment. In considering the body as a place, our framework enriches phenomenological and existential approaches to self-transformation in contemporary consumption.

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Section: Findings: Performing the Body As A Placementioning

confidence: 99%

Section: Contributions To Research On Place Embodied Heterotopias and Spatial Practicesmentioning

confidence: 99%

The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing

Roux

Belk

2018

Journal of Consumer Research

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“…As highlighted by Kleine and Baker (2004), the attachment to possessions may be dissolved, leading to the disposal of possessions. Our research underlines three ways of disposal in line with some of the coping mechanisms to escape entrapment and liquid relationships emphasized by Masset and Decrop (2016). Through disposing of their tourist souvenirs, consumers also confer more value on the objects retained (Marcoux 2001).…”

Section: Findings and Discussionmentioning

confidence: 73%

“…For example, their sacred status can be lost over time (Belk et al 1989) or negative associations with undesirable past selves can be developed (Lastovicka and Fernandez 2005). Consumers can also develop enduring or liquid relationships when they become entangled or entrapped by (some of) their special possessions (Masset and Decrop 2016). Objects may also acquire different meanings depending on situations or on (social) contexts (Belk 1975; Eckhardt and Houston 2008).…”

Section: Theoretical Framework and Literature Reviewmentioning

confidence: 99%

Meanings of Tourist Souvenirs: From the Holiday Experience to Everyday Life

Masset

Decrop

2020

Journal of Travel Research

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Even though research on tourist souvenirs is quite extensive, it fails to provide a holistic and in-depth perspective on their meanings and their evolution in time and space. Through a symbolic interactionist perspective, the current research aims at filling this gap. We conducted a longitudinal study combining interviews, projective techniques, and observations. Our findings provide a holistic and dynamic approach to tourist souvenirs’ meanings by emphasizing their temporal and spatial evolution through three processes. First, we suggest that decontextualization effects and the negative perceptions of some souvenirs may prevent them from entering home. Second, we consider the spatiality of souvenirs within different home areas depending on the meanings they hold for their owners. We also show that the souvenirs’ meaningfulness can also be reactivated over time. Third, we emphasize ways meaningless souvenirs may leave the home sphere. Finally, we discuss managerial suggestions and propose avenues of future research.

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“…Consequently, they incorporate brands’ goods and services into their routine (Humphreys & Wang, 2018; Sharma, Kumar, & Borah, 2017) and humanize their characteristics to enable identification processes (González & Francisco García, 2013). Discrepant feelings such as excitement and abstinence are often associated with consumer attachment to brands (Ahuvia, 2005; Albert, Merunka, & Valette-Florence, 2013; Masset & Decrop, 2016).…”

Section: Attachments In Collective Consumptionmentioning

confidence: 99%

Consumption attachments of Brazilian fans of the National Football League

Moura

Leão

2020

INMR

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Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a collective consumption. Thus, attachments are established between consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL audience, during the transmissions of its games, results in consumption attachments. Design/methodology/approach The method undertaken was Netnography, commonly used to investigate cultural practices occurring in online environments. The research corpus consisted of messages posted on Twitterhashtags created by the ESPN Brazil channels to reverberate its broadcasts of the league between 2016-2017 and 2017-2018 seasons. Findings The findings of this study indicate that Brazilian audience interaction in social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated by the league. Research limitations/implications The research observed only the part of the Brazilian audience of the NFL that engages in the broadcasts of the games through social media. Practical implications The research of this study demonstrates how brands can use social media to enable social interactions that create or improve consumer attachments with them. Originality/value The study presents how a media brand imbricated in the American culture has been the target of attachment by Brazilian fans through social media interactions.

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“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships

Cited by 12 publications

References 29 publications

The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing

The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing

Meanings of Tourist Souvenirs: From the Holiday Experience to Everyday Life

Consumption attachments of Brazilian fans of the National Football League

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