1968
DOI: 10.2307/2391532
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Goal Displacement and the Intangibility of Organizational Goals

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Cited by 65 publications
(37 citation statements)
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“…Operational efficiency, for example, may be crucial to a firm's success and even to business success, but it would be a mistake to conclude that efficiency itself is any kind of ultimate firm or business goal. The temptation to do so is real but we need to be alert to the problem of goal displacement as we consider purpose, especially if that purpose is more intangible than many of the means to that end (Warner & Havens, 1968). Consider engines.…”
Section: A Fallacy Of Compositionmentioning
confidence: 99%
“…Operational efficiency, for example, may be crucial to a firm's success and even to business success, but it would be a mistake to conclude that efficiency itself is any kind of ultimate firm or business goal. The temptation to do so is real but we need to be alert to the problem of goal displacement as we consider purpose, especially if that purpose is more intangible than many of the means to that end (Warner & Havens, 1968). Consider engines.…”
Section: A Fallacy Of Compositionmentioning
confidence: 99%
“…Organizations, such as a College of Education or a teacher education program, are more likely to make change when they identify tangible goals with incremental steps toward reaching that goal (Warner & Havens, 1968). Clear and explicit goals-especially when each educator's values and dispositions align with these (Burch, 2007;Kelchtermans, 2005)-can guide people and organizations to implement change, evaluate their progress, and modify their strategies toward making improvements (Van de Ven & Poole, 1995).…”
Section: Explicit Goalsmentioning
confidence: 99%
“…Goal Change Warner and Havens (1968) discuss two types of goal change. They state goal change occurs &dquo;when the avowed goals are not achieved, but are replaced by different ones&dquo; (p. 541).…”
Section: Posited Modelmentioning
confidence: 99%
“…Three factors contribute to goal displacement. First, the more abstract and intangible the goals; the more likely the goals will be displaced (Warner & Havens, 1968). Professionals, such as professors, may be requested to &dquo;develop a good product&dquo; or &dquo;be productive.&dquo; Secretaries may be asked to &dquo;do a good typing job&dquo; or &dquo;reorganize the files.&dquo; The abstractness of these goals allows employees to be flexible in how they will attain the goals.…”
Section: Posited Modelmentioning
confidence: 99%