1998
DOI: 10.1080/026999398379754
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Goal-directed Emotions

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Cited by 473 publications
(364 citation statements)
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References 36 publications
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“…Emotional process (8) is less procedural than rationality and it is less purposeful in the context of achieving goals. However, researchers have shown that emotions play an important part in motivating, directing and regulating actions in the service of goal pursuit (Bagozzi, 1998;Keltner & Gross, 1999;Keltner & Haidt, 1999). When emotional processes lead individuals to excel in life (9) , emotion can be associated with intelligence.…”
Section: Organizational Intelligencementioning
confidence: 99%
“…Emotional process (8) is less procedural than rationality and it is less purposeful in the context of achieving goals. However, researchers have shown that emotions play an important part in motivating, directing and regulating actions in the service of goal pursuit (Bagozzi, 1998;Keltner & Gross, 1999;Keltner & Haidt, 1999). When emotional processes lead individuals to excel in life (9) , emotion can be associated with intelligence.…”
Section: Organizational Intelligencementioning
confidence: 99%
“…Bagozzi, Baumgartner and Pieters (1998)1. [12] go further and show that emotional expectations about an activity will change its perception of success, and therefore results in a real successful experience. These results have important advertising implications, in that successfully communicating positive emotional consequences of a brand increases the likelihood that consumers will successfully live a consumption experience.…”
Section: Introductionmentioning
confidence: 83%
“…• emoties (duurzame) bloemen (Bagozzi et al, 1998) • intentie aankoop duurzame bloemen (Ajzen, 1991) • bekendheid FFP…”
Section: Steekproef En Methodseunclassified