“…This is discussed in profusion in academia, (Guizzardi and Reis, 2015), (Sousa and Leite, 2014), (Cardoso et al, 2011), (Cappelli et al, 2010), (Behnam, 2010), (Braubach et al, 2010), (Singh and Woo, 2009), (Soffer and Wand, 2005) and (Kueng and Kawalek, 1997), but the state of practice is still far from these proposals. Difficulties are numerous, from lack of understanding of the appropriate level of goals' abstraction, exacerbated focus on operational layer, the lack of and effective ability to measure goals achievement through business processes execution, to the absence of appropriate computer support (Cardoso et al, 2011), (Behnam, 2010), (Braubach et al, 2010), (Singh and Woo, 2009). This is particularly present in the scenario of organizations that model their processes without identifying and organizing their goals beforehand.…”