Within the bottom-up holographic approach to QCD, the highly excited hadrons are identified with the bulk normal modes in the fifth “holographic” dimension. We show that additional states in the same mass range can appear also from taking into consideration the 5D fields dual to higher dimensional QCD operators. The possible effects of these operators have not been taken into account in virtually any phenomenological applications. Using the scalar case as the simplest example, we demonstrate that the additional higher dimensional operators lead to a large degeneracy of highly excited states in the soft wall holographic model, and in the hard wall holographic model, they result in a proliferation of excited states. The considered model can be viewed as the first analytical toy model predicting a one-to-one mapping of the excited meson states to definite QCD operators, to which they prefer to couple.