2015
DOI: 10.1016/j.compcom.2015.09.009
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Glocalization in Website Writing: The Case of MNsure and Imagined/Actual Audiences

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Cited by 12 publications
(4 citation statements)
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References 16 publications
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“…Ideas of glocalization are mainly associated with the international contexts; however, glocalization can be also related to the understanding of cultural differences within regional and national boundaries (Breuch, 2015). Several key areas were distinguished in relation to when and how different cultures access information or use the technologies, including literacy, linguistic difference, physical environment, cultural norms and technological infrastructure (Best & Smyth, 2011).…”
Section: Local Versus Global Providersmentioning
confidence: 99%
“…Ideas of glocalization are mainly associated with the international contexts; however, glocalization can be also related to the understanding of cultural differences within regional and national boundaries (Breuch, 2015). Several key areas were distinguished in relation to when and how different cultures access information or use the technologies, including literacy, linguistic difference, physical environment, cultural norms and technological infrastructure (Best & Smyth, 2011).…”
Section: Local Versus Global Providersmentioning
confidence: 99%
“…Ideas of glocalization are mainly associated with the international contexts; however, glocalization can be also related to the understanding of cultural differences within regional and national boundaries (Breuch, 2015). Several key areas were distinguished in relation to when and how different cultures access information or use the technologies, including literacy, linguistic difference, physical environment, cultural norms and technological infrastructure (Best & Smyth, 2011).…”
Section: Local Versus Global Providersmentioning
confidence: 99%
“…Ideas of glocalization are mainly associated with the international contexts; however, glocalization can be also related to the understanding of cultural differences within regional and national boundaries (Breuch, 2015). Several key areas were distinguished in relation to when and how different cultures access information or use the technologies, including literacy, linguistic difference, physical environment, cultural norms and technological infrastructure (Best & Smyth, 2011).…”
Section: Local Versus Global Providersmentioning
confidence: 99%