“…The research literature develops arguments about culture in many different ways using concepts such as multi-culture, diversity, pluralism, cultural sensitivity and cultural transferability to highlight cultural differences concerning for example identities, habits and traditions, corporate language, religion etcetera (Day, 2001;Dugan et al, 2011;Javidan et al, 2006;Kowske & Anthony, 2007;Lim & Tsutsui, 2011;Robinson & Harvey, 2008;Rogerson-Revell, 2007;Van den Born & Peltokorpi, 2010). Marga (2010) points out that it is an essential difference between learning about culture and understanding culture, and that understanding actually can be learned through reflecting on ones experiences. The concepts above mostly refer to national, ethnical, political or religious aspects.…”