Globalization as Americanization? Beyond the Conspiracy Theory

Daghrir, Wassim

doi:10.9790/4861-0521924

Cited by 6 publications

(2 citation statements)

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“…American music, American movies, American television and American software are so dominant, so sought after, and so visible that they are now available literally everywhere on the world. They influence the tastes, lives and aspirations of virtually every nation, Wassim (2013).On the Negative Impact of Globalization on Indigenous Cultures: The Case of Salale Oromo, Oromia Regional State, Ethiopia other hand, the U.S. government has played an important role in promoting cultural exports; not only as a source of export income but also as a means of exporting beliefs, values, and practices that inherently favor U.S. based corporate capitalism (Mel, 2013).…”

Section: Introductionmentioning

confidence: 99%

Negative Impact of Globalization on Indigenous Cultures: The Case of Salale Oromo, Oromia Regional State, Ethiopia

Getahun

2019

J Cult Soc Anthropol

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The aim of this article is to assess the negative impact of globalization on indigenous cultures in general and North Shewa in particular. The research is conducted based on qualitative methodology which used in-depth individual interview and observation which helps to raise a better understanding about negative impact of globalization on indigenous cultures. The key informants were taken from selected five towns of North Shewa zone of Oromia regional state which include Fitchetown, Garba Guracha town, Gowa Tsion town, Tullu Milki town and Debre Tsige town of Ethiopia. The main objectives of this article is to explain the dimensions of the negative impact of globalization on indigenous Ethiopian cultures such as language, food style, dressing style, marriage, religion and history. In the process of globalization, there is an interaction of cultures and thus, there is a borrowing and transmission of cultures among societies. This is in itself not unusual. But unusual is the domination of one culture over the other. This is true of globalization which has generated a lot of controversy with regards to the rise of a global culture. In the rise of a global culture, Western norms are gradually being transported across the globe as acceptable way of behavior and Ethiopia is one of African countries affected in this regard. Those some valued indigenous Ethiopian culture has been diluted and some of them are totally cancelled. So, Ethiopia is fast running the risk of cultural atrophy consequent of the current logic of globalization. If pressing measures are not taken, perhaps indigenous Ethiopian cultures will soon run into extinction in the future.

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Section: Introductionmentioning

confidence: 99%

Negative Impact of Globalization on Indigenous Cultures: The Case of Salale Oromo, Oromia Regional State, Ethiopia

Getahun

2019

J Cult Soc Anthropol

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“…Both globalization and Americanization theory stress the interrelationship among countries and process, in which these countries become "one" in globalization case or adopt American culture in Americanization case. While the modernization theory emphasizes the progress and development of a country or region (Jiafeng, 2009), Dahrir (2013 claims that Americanization and cultural globalization are the synonyms. However, differently than Americanization, cultural globalization is seen as competition and negotiation process as countries attempt to preserve their position and culture in global area (Adams, 2007).…”

Section: Balkanizationmentioning

confidence: 99%

Americanization in Lithuania as a driving force for globalization

Šimelytė

Korsakienė

Ščeulovs

2017

Journal of Open Innovation: Technology, Market, and Complexity

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Purpose: The purpose of the article is to analyze Americanization patterns in Lithuania by exploring socio-economic and cultural factors and to determine the impact of Americanization on the level of globalization of the country and its economy. Design/ methodology: The research employs both qualitative and quantitative methods by using primary and secondary data. Further descriptive statistics, correlation regression, and factor analysis is applied. Carrying out the survey has collected primary data. Secondary data was drawn from the Statistics Lithuania, Premiercapital, and Swiss Federal Institute of Technology Zurich. Findings/ outcomes: The obtained and analyzed information on the spread of foreign capital, culture and their impact on social and cultural life in the host country which results in emigration and brain drain problems. On the other hand, the research allows us to examining the behavior of Lithuanians and their abilities to accept new culture and social life on the basis of own wealth. The results show that Americanization has much significant impact on economic growth rather than on globalization in Lithuania. Originality/ value: It is an interdisciplinary research, which covers three scientific areas: sociology, economics and mathematics. It is unique as it extends to the theory of globalization and synthesizes both understandings of Americanization: cultural assimilation and Americanization as the form of internationalization.

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Examples of Cultural Representations in Algerian English Textbooks

Bouherar

Ghafsi

2021

Algerian Languages in Education

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Globalization as Americanization? Beyond the Conspiracy Theory

Cited by 6 publications

References 1 publication

Negative Impact of Globalization on Indigenous Cultures: The Case of Salale Oromo, Oromia Regional State, Ethiopia

Negative Impact of Globalization on Indigenous Cultures: The Case of Salale Oromo, Oromia Regional State, Ethiopia

Americanization in Lithuania as a driving force for globalization

Examples of Cultural Representations in Algerian English Textbooks

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