“…To what extent campaigning and other revitalisation strategies are transferable to the German culture of industrial relations characterised by cooperative relations to the management (Hall and Soskice, 2001) has been discussed elsewhere. Research on the practice of revitalisation strategies in the German context is growing (Annesley, 2006; Behrens et al , 2003; Croucher et al , 2007; Frege, 2000; Greven, 2003; Turner, 2006). The implementation of these strategies is examined in particular by taking the German trade union ver.di as an example (Annesley, 2006), or in general, by taking Germany as a spatial unit of analysis (Croucher et al , 2007; Greven, 2003).…”