Abstract:Choosing a proper location is a critical issue for each global company. This work is an attempt to look from the theoretical perspective at a very practical problem, namely, how to determine the best location for making business. The dilemma is presented in the context of the globalization processes. These processes give a framework for companies operating globally and pose both threat and an opportunity for their development. The case study was based on the analysis of the Selena Group, which is undoubtedly o… Show more
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