Global Strategy: Achieving the Geocentric Ideal

Simmonds, K. R.

doi:10.1108/eb008266

Cited by 39 publications

(14 citation statements)

References 11 publications

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“…Hofstede, 1978) hrough our study based on a large, and varied sample bf business students. Levitt (1983) and Simmonds (1985) joint out that the future world of work will be dominated 'y geocentric and global organizations, and a private :orPoration's survival will depend on its ability to adjust he corporate reward and punishment system to suit the ieeds of its personnel in different geographic regions If the globe. Knowing the cultural differences that may nfluence the job performance of entering potential managers can help organizations working in the international arena to better cope with the management of their human resources.…”

Section: Discussionmentioning

confidence: 99%

A Comparative Study of Job Values of Business Students in France and English Canada

Ahmed

Jabes

1988

Can J Adm Sci

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This article reports on the results of research on job‐related perceptions and motivations of students in France and Canada. Data were collected from 590 English Canadians and 243 French students. The results indicated that there was no difference between the students' scores on the intrinsic job factors and that the French students were somewhat negative towards business. Canadian students showed greater concern for Excellence, Achievement via Independence, Status with Experts and Competitiveness. French students showed a higher need for status with peers. The students' scores on Rokeach Value Scale indicated that the French students reflected a somewhat greater desire for spiritual, society‐oriented outcomes and search for ultimate, absolute truths; Canadians emphasized more personal, materialistic and pragmatic approach to life. The results, therefore, clearly supported the individualistic, achievement‐oriented motivation of English Canadians as opposed to group‐oriented, socially‐inspired orientation of French found in earlier studies of managers. Moreover, they also rejected the claims by the supporters of convergence hypothesis that the values of managers are becoming more congruent. Résumé Cet article présente les résultats d'une enquěte auprès des étudiants français et canadiens au sujet des perceptions et motivations reliées au travail. Les données ont été recueillies auprès de 590 Canadiens anglophones et 243 Français. Les résultats de cette enquěte ont démontré qu'il n'y avait aucune différence importante accordée par les étudiants aux facteurs intrinsèques de la carrière. Les étudiants français ont manifesté une attitude légèrement défavorable pour tout ce qui concerne la perception du monde des affaires. Les Canadiens ont montré un plus grand désir pour l'excellence, la réalisation avec l'indépendance, le standing avec les experts et le besoin de concurrence; les Français ont un besoin plus élevé pour le standing dans le milieu social. Les résultats obtenus par l'échelle des valeurs de Rokeach indiquent que les Français donnent un peu plus d'importance aux valeurs spirituelles, orientées vers la société en recherche de la vérité absolue; les Canadiens mettent l'emphase sur un mode de vie individuel, prospère et pragmatique. Les résultats ont clairement soutenu l'approche compétitive des Canadiens anglais vers la réalisation et des Français vers l'orientation des groupes; ce que des études auprès des gérants avaient permis de découvrir. De plus, ils ont rejeté les revendications faites par ceux qui soutenaient l'hypothèse de convergence que les gérants devenaient de plus en plus congruents.

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Section: Discussionmentioning

confidence: 99%

A Comparative Study of Job Values of Business Students in France and English Canada

Ahmed

Jabes

1988

Can J Adm Sci

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“…Externally, a standardized strategy is subject to diverse government regulations and marketing infrastructure differences (Doz and Prahalad, 1980;Kreutzer, 1988;Simmonds, 1985;Zou and Cavusgil, 1996). A standardization strategy may not be feasible when government regulations vary across markets, especially when foreign businesses are required to meet environmental regulations, product safety standards, or local content requirements (Cavusgil et al, 1993;Wind, 1986).…”

Section: The Negative Aspects Of Standardizationmentioning

confidence: 99%

Standardization of international marketing strategy by firms from a developing country

Zou

Andrus

Norvell

1997

International Marketing Review

151

104

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…"Customization" Levitt's (1983) HBR article Elinder (1961) Davidson and Harrigan (1977) Kacker ( 1972) Terpstra (1981Terpstra ( , 1987 Simmonds (1985) Buzzell (1968) Hout et al, (1982) Britt ( 1974) Krubasik (1988) Hamel andPrahalad (1985) Keegan ( 1969) Levitt (1983) Ronstadt and Kramer ( 1982) Sugiura (1990) Friedmann ( 1986) Ryans ( 1969) Simmonds (1985) Jolson ( 1989) Wingo (1991) Kotler ( 1986) Britt (1974) Hamel and Prahalad (1985) Cavusgil et al, (1993) Porter ( 1986) Sorenson and Weichmann (1975) Porter ( 1986) Wind (1986) Friedmann ( 1986 Yip ( 1989) Walters (1986) Nohria and García-Pont (1991) Jain ( 1989) Sheth (1986) Pont (1991)…”

Section: Core and Augmented Components International Contextmentioning

confidence: 99%

Standardization vs globalization: a new perspective of brand strategies

Medina

Duffy

1998

Journal of Product &Amp; Brand Management

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This paper argues that meanings given to “standardization” and “globalization” might have created some confusion and precipitated potentially misleading research results in the literature. The paper discusses the basic assumptions underlying the marketing function as a necessary point of departure to build a sounder theory around these concepts. Findings confirm the lack of formal definitions of these concepts in the marketing and management literatures. The authors “redefine” the concepts of globalization, standardization, adaptation and customization with the help of the AMA’s and Webster’s dictionaries. The new conceptualization is applied to a brand strategy framework. Preliminary results show that standardization and globalization may be at opposite ends of an evolutionary brand strategy process, whereas adaptation and customization are intermediary stages. The paper discusses the findings and suggests future research possibilities.

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Global Strategy: Achieving the Geocentric Ideal

Cited by 39 publications

References 11 publications

A Comparative Study of Job Values of Business Students in France and English Canada

A Comparative Study of Job Values of Business Students in France and English Canada

Standardization of international marketing strategy by firms from a developing country

Standardization vs globalization: a new perspective of brand strategies

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