The Palgrave Encyclopedia of Global Shakespeare 2019
DOI: 10.1007/978-3-319-99378-2_1-1
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Global Shakespeares: A Critical Introduction

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“…This apparent preference for a British Shakespeare can be understood as an outcome of the dominance of the English language on the world's cultural stage that has only strengthened with globalisation (Demont-Heinrich 2011). Even so, since 1939, the British Council as well as the BBC World Service (both foundational to UK's diplomatic infrastructue) have deployed Shakespeare to attract and influence overseas publics (Joubin 2017;2019). British Shakespeare has been studied by half of the world's schoolchildren, and his works have been translated into more than 80 languages worldwide (Bird et al 2016, 152).…”
Section: Local Appropriation Through Streamed Live Events Technology ...mentioning
confidence: 99%
“…This apparent preference for a British Shakespeare can be understood as an outcome of the dominance of the English language on the world's cultural stage that has only strengthened with globalisation (Demont-Heinrich 2011). Even so, since 1939, the British Council as well as the BBC World Service (both foundational to UK's diplomatic infrastructue) have deployed Shakespeare to attract and influence overseas publics (Joubin 2017;2019). British Shakespeare has been studied by half of the world's schoolchildren, and his works have been translated into more than 80 languages worldwide (Bird et al 2016, 152).…”
Section: Local Appropriation Through Streamed Live Events Technology ...mentioning
confidence: 99%