2022
DOI: 10.3390/su14159455
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Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Abstract: Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus datab… Show more

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citations
Cited by 45 publications
(33 citation statements)
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References 84 publications
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“…The most cited document (total citation = 1,872) was Snyder’s (2019) work on conducting an overview and suggesting guidelines for conducting a literature review (Table 2). The normalized citation compares an article’s performance to the data set’s average performance (Bornmann and Marx, 2015; Rita and Ramos, 2022). Snyder (2019)’s work has the highest normalized citation index (4.13), revealing its outstanding performance compared with the remaining articles from the data set.…”
Section: Resultsmentioning
confidence: 99%
“…The most cited document (total citation = 1,872) was Snyder’s (2019) work on conducting an overview and suggesting guidelines for conducting a literature review (Table 2). The normalized citation compares an article’s performance to the data set’s average performance (Bornmann and Marx, 2015; Rita and Ramos, 2022). Snyder (2019)’s work has the highest normalized citation index (4.13), revealing its outstanding performance compared with the remaining articles from the data set.…”
Section: Resultsmentioning
confidence: 99%
“…Social media has given businesses a previously unheard-of opportunity to communicate with customers in real-time and access uncharacteristically large and rich consumer information that may be used to revolutionize their business and marketing strategies (Kumar and Sharma, 2022;Stojanovic et al, 2018). Social media analytics can be envisaged as a multidisciplinary strategy that integrates text mining, social network analysis and data mining to allow firms to take advantage of techniques like sentiment analysis, topic modeling, social network analysis and influencer identification (Ramos et al, 2019(Ramos et al, , 2022Rita et al, 2022). Social network analysis enables companies to think about network problems and extract valuable and practical information for various applications, utilizing network science that offers a complete set of approaches, with applications such as personalized targeting and influencer detection (Fuentes-Medina et al, 2018;Rita et al, 2020).…”
Section: Discussionmentioning
confidence: 99%
“…By collecting a large set of articles, we aimed to analyze an extensive review of the scientific knowledge published in EJMBE (Paul and Benito, 2018). A bibliometric analysis was used to systematically analyze science networks to acquire knowledge on the evolution and studies of a significant number of researchers (Donthu et al ., 2021; Rita and Ramos, 2022).…”
Section: Methodsmentioning
confidence: 99%
“…This study assesses the literature of information theoretic with data obtained from the Scopus database. Scopus is a universally accepted citation database that houses many high-quality peer-reviewed papers [ 16 , 17 ]. Since Scopus has wider coverage than the Web of Science, it is highly suited to be used in bibliometric analysis [ 18 , 19 ].…”
Section: Methodsmentioning
confidence: 99%