Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India

Jain, Rajul; Moya, Maria De

doi:10.1080/1553118x.2013.782548

Cited by 25 publications

(22 citation statements)

References 13 publications

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“…A range of road safety interventions available for MNC implementation emerged from this study. More importantly, this study reinforced that to meet the challenges of employees in different road traffic environments requires a ‘glocal’ approach (Jain & De Moya, 2013) that balances customization to local contexts with the consistency and quality of an overarching corporate strategy to protect employees. Interviews, focus groups and surveys of local representatives of a global workforce, as part of health risk assessment tools or as series of stand-alone inquiries, offer a replicable and straightforward methodology to gather employee perspective for local road traffic intervention strategies.…”

Section: Discussionmentioning

confidence: 53%

Road safety perspectives among employees of a multinational corporation in urban India: local context for global injury prevention

Jacoby

Winston

Richmond

2017

International Journal of Injury Control and Safety Promotion

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In rapidly developing economies, like urban India, where road traffic injury rates are among the world’s highest, the corporate workplace offers a non-traditional venue for road safety interventions. In partnership with a major multinational corporation with a large Indian workforce, this study aimed to elicit local employee perspectives on road safety to inform a global corporate health platform. The safety attitudes and behaviors of 75 employees were collected through self-report survey and focus groups in the multinational corporation offices in Bangalore and Pune. Analysis of these data uncovered incongruity between employee knowledge of safety strategies and their enacted safety behaviors and identified local preference for interventions and policy-level actions. The methods modeled by this study offer a straightforward approach for eliciting employee perspective for local road safety interventions that fit within a global strategy to improve employee health. Study findings suggest that multinational corporations can employ a range of strategies to improve the road traffic safety of their employees in settings like urban India including: implementing corporate traffic safety policy, making local infrastructure changes to improve road and traffic conditions, advocating for road safety with government partners and providing employees with education and access to safety equipment and safe transportation options.

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Section: Discussionmentioning

confidence: 53%

Road safety perspectives among employees of a multinational corporation in urban India: local context for global injury prevention

Jacoby

Winston

Richmond

2017

International Journal of Injury Control and Safety Promotion

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“…The literature suggests early emphasis of MNE sustainability strategy was on these polar global and local extremes before three more recent strategies appeared to be more balanced with regard to local and global interests combined. The new focus involves 'glocal' (Arenas and Ayuso, 2016;Chaudhri, 2006;Jain and De Moya, 2013), 'transnational' (Bartlett and Ghoshal, 1989;Bondy and Starkey, 2014;Brown and Knudsen, 2012;Husted and Allen, 2006;Ruud, 2002) and 'regional' strategies that combine elements of both the global and local approaches. A glocal strategy balances central sustainability standards, for example, standardised issues of global concern such as planetary environmental issues, health, and education, with interpretation and resolution in a locally sensitive manner (Jain and De Moya, 2013).…”

Section: Choice Of Sustainability Strategiesmentioning

confidence: 99%

“…The new focus involves 'glocal' (Arenas and Ayuso, 2016;Chaudhri, 2006;Jain and De Moya, 2013), 'transnational' (Bartlett and Ghoshal, 1989;Bondy and Starkey, 2014;Brown and Knudsen, 2012;Husted and Allen, 2006;Ruud, 2002) and 'regional' strategies that combine elements of both the global and local approaches. A glocal strategy balances central sustainability standards, for example, standardised issues of global concern such as planetary environmental issues, health, and education, with interpretation and resolution in a locally sensitive manner (Jain and De Moya, 2013). The transnational sustainability strategy, promotes an iterative process: global standardisation to increase administrative efficiency and cost competitiveness, local adaptation to the cultural, social, and environmental aspects of host countries, and feedback through the dynamics of global learning and global application of local experiences (Cruz and Boehe, 2010).…”

Section: Choice Of Sustainability Strategiesmentioning

confidence: 99%

Multinational Enterprise Strategies for Addressing Sustainability: the Need for Consolidation

et al. 2018

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This paper examines the growing number of publications on multinational enterprise management of sustainability issues. Based on an integrative literature review and thematic analysis the paper analyses and synthesises the current state of knowledge about main issues arising. Key issues identified include: choice of sustainability strategies; management of the views of headquarters towards sustainability; local cultural sustainability perspectives in developed and developing host countries; MNEs with home in developing/emerging countries; and resource availability for implementing sustainability initiatives. Findings indicate that although the literature is tending towards growing acceptance about sustainability and its challenges most researchers have focused on corporate social responsibility and investigate their own niche problem, industry, and country, using their own chosen theory and do not consider the need for consolidation and integration of social, environmental and economic performance. Avenues for future research are identified which will provide a means for the ethical foundations of theory and practice to be improved.

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“…Whereas a global CSR strategy maximises consistency and efficiency and ensures that CSR efforts are centrally coordinated and integrated, a local approach provides a means of respecting the local context and local stakeholders (Muller, ). A glocal approach to CSR integrates the best practices of global and local approaches and is therefore superior to both (Jain & De Moya, ; Maynard & Tian, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Corporate social responsibility “glocalisation”: Evidence from the international construction business

Meng

Flanagan

et al. 2019

Corp Soc Responsibility Env

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This paper aims (a) to enrich the corporate social responsibility (CSR) globalisation–localisation dyad (called “glocalisation”) by positioning it amid relevant theoretical discourses and (b) to map out CSR glocalisation patterns by focusing on international construction as a revealing business sector. It does so by triangulating field studies with content analyses of 68 international construction companies' (ICCs) CSR reports over 7 years (2011–2017) assisted by a text mining approach. By examining how categories of CSR issue are valued in different host countries, the research positions CSR glocalisation in a four‐quadrant grid model to illustrate their relationships. It is found that ICCs adopt glocalisation to strike a balance between CSR globalisation/standardisation and localisation/contextualisation to enhance the consistency and efficiency of their CSR strategies while maintaining responsiveness to the local environment. Demystification of the concept of CSR glocalisation will encourage further theoretical debate and practical applications of CSR and sustainable development in the international construction business.

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Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India

Cited by 25 publications

References 13 publications

Road safety perspectives among employees of a multinational corporation in urban India: local context for global injury prevention

Road safety perspectives among employees of a multinational corporation in urban India: local context for global injury prevention

Multinational Enterprise Strategies for Addressing Sustainability: the Need for Consolidation

Corporate social responsibility “glocalisation”: Evidence from the international construction business

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