“…Yet such partner-mediated uncertainty reduction is likely to be moderated by contextual factors related to transfer of information from the environment and its processing by firms. Prior literature has shown that external influences on firms are filtered through firms' local context that includes a wide range of factors, such as ownership and control structures (e.g., Chung and Kim, 2018), regulatory landscape (e.g., Sanders and Tuschke, 2007), decision-making processes (e.g., Kennedy and Fiss, 2009), embeddedness in exchange relationships (e.g., Ahmadjian and Robbins, 2005) , managerial predispositions (e.g., Fiss and Zajac, 2004), and firms' experience (e.g., Dimov and Martin de Holan, 2010) embeddedness in their environment and the processing of external information in order to attain a workable level of certainty, new market choice can be seen as a process in which firms obtain information about potential market opportunities through their links to the environment and process it in the course of new market selection. Factors pertaining to firms' embeddedness in the networks that transfer information about new markets and those that affect how firms process obtained information are, thus, likely to affect the extent of partners' influence on firms' new market choice.…”