Global impact of deep vein thrombosis awareness month: challenges and future recommendations

Malhotra, Kashish; Bawa, Ashvind; Goyal, Kashish; Wander, Gurpreet Singh

doi:10.1093/eurheartj/ehac252

Cited by 14 publications

(10 citation statements)

References 7 publications

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“…Furthermore, tweeting about stroke awareness was largely a singular event and not consistent throughout the month which was also seen in a similar study analyzing the social media trends of Breast Cancer Awareness Month [15]. The lack of targeted action to promote Stroke Awareness Month is consistent with a similar article that compared the digital activity of Deep Vein Thrombosis Awareness Month [16]. With limited literature on the actual real-life impact of healthcare awareness events [17,18], the associations of top-linked keywords and hashtags may help in identifying the recurring themes and unmet needs in the perception of stroke awareness and stroke management globally.…”

Section: Discussionsupporting

confidence: 79%

Evaluating the Global Impact of Stroke Awareness Month: A Serial Cross-Sectional Analysis

Goyal¹,

Nafri²,

Marwah³

et al. 2022

Cureus

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Introduction: Stroke is the second-leading cause of mortality in the world and ranks fifth in terms of causes of death in the United States. "Time is brain" when it comes to the detection and treatment of a stroke as it can reduce morbidity and disability in the long run. May is recognized as Stroke Awareness Month to involve the concerned stakeholders. The goal of this month is to raise public awareness of the risk factors for stroke and to minimize its occurrence. We, for the first time, evaluated the actual impact of this awareness campaign to formulate evidence-based recommendations to promote stroke awareness.Methods: The total number of tweets posted in the month of May from 2014 to 2022 were extracted. The search queries used were "stroke awareness month OR stroke month OR #strokemonth OR #strokewarenessmonth" and "stroke OR #stroke". Social network analysis of the tweets was done to understand the context of posts. Network analysis provides the capacity to estimate complex patterns of relationships and gives insights into useful information about impact, reach, and interactions in an environment. The top 100 related hashtags, influencers, and keywords were extracted. Beyond social media usage, Google Trends web search analysis was done for the search term 'stroke awareness month' for interest by region of the last five years to get an overall idea of the internet search trends globally.Results: Out of the total 989,935 tweets about stroke posted in May 2022, only 1.07% of the tweets were specific to Stroke Awareness Month. The mean and standard deviation of the percentage of targeted action from 2014 to 2022 have been 3.14% and 1.35%, respectively. Forty-five percent of the top users never collaborated with each other. On Google Trends analysis, the event had primary involvement from the United States and the United Kingdom. The event had very limited reach in other continents, especially in Asian and African countries. Conclusion: Our estimates highlight the limited digital impact of Stroke Awareness Month globally. The use of social media should be promoted, particularly in developing countries, to provide reliable information and generate user involvement on a global scale. Findings from this study can be leveraged to inform future policies for stroke awareness campaigns that improve public and global health.

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Section: Discussionsupporting

confidence: 79%

Evaluating the Global Impact of Stroke Awareness Month: A Serial Cross-Sectional Analysis

Goyal¹,

Nafri²,

Marwah³

et al. 2022

Cureus

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“…We found that tweets related to neurosurgery have increased significantly since 2020; however, the use of the #neurosurgeryawarenessmonth hashtag has been declining. Similar findings were seen in an article evaluating the impact of deep vein thrombosis (DVT) month, where DVT awareness–specific tweets were less than 3% of the total DVT tweets [ 13 ].…”

Section: Discussionsupporting

confidence: 78%

“…To assess the digital impact of Neurosurgery Awareness Month, we have executed our methodology, which has already successfully generated insight into other health care awareness events [ 13 , 14 ].…”

Section: Methodsmentioning

confidence: 99%

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

Malhotra¹,

Dagli²,

Santangelo³

et al. 2023

JMIR Form Res

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Background Neurosurgery Awareness Month (August) was initiated by the American Association of Neurological Surgeons with the aim of bringing neurological conditions to the forefront and educating the public about these conditions. Digital media is an important tool for disseminating information and connecting with influencers, general public, and other stakeholders. Hence, it is crucial to understand the impact of awareness campaigns such as Neurosurgery Awareness Month to optimize resource allocation, quantify the efficiency and reach of these initiatives, and identify areas for improvement. Objective The purpose of our study was to examine the digital impact of Neurosurgery Awareness Month globally and identify areas for further improvement. Methods We used 4 social media (Twitter) assessment tools (Sprout Social, SocioViz, Sentiment Viz, and Symplur) and Google Trends to extract data using various search queries. Using regression analysis, trends were studied in the total number of tweets posted in August between 2014 and 2022. Two search queries were used in this analysis: one specifically targeting tweets related to Neurosurgery Awareness Month and the other isolating all neurosurgery-related posts. Total impressions and top influencers for #neurosurgery were calculated using Symplur’s machine learning algorithm. To study the context of the tweets, we used SocioViz to isolate the top 100 popular hashtags, keywords, and collaborations between influencers. Network analysis was performed to illustrate the interactions and connections within the digital media environment using ForceAtlas2 model. Sentiment analysis was done to study the underlying emotion of the tweets. Google Trends was used to study the global search interest by studying relative search volume data. Results A total of 10,007 users were identified as tweeting about neurosurgery during Neurosurgery Awareness Month using the “#neurosurgery” hashtag. These tweets generated over 29.14 million impressions globally. Of the top 10 most influential users, 5 were faculty neurosurgeons at US university hospitals. Other influential users included notable organizations and journals in the field of neurosurgery. The network analysis of the top 100 influencers showed a collaboration rate of 81%. However, only 1.6% of the total neurosurgery tweets were advocating about neurosurgery awareness during Neurosurgery Awareness Month, and only 13 tweets were posted by verified users using the #neurosurgeryawarenessmonth hashtag. The sentiment analysis revealed that the majority of the tweets about Neurosurgery Awareness Month were pleasant with subdued emotion. Conclusions The global digital impact of Neurosurgery Awareness Month is nascent, and support from other international organizations and neurosurgical influencers is needed to yield a significant digital reach. Increasing collaboration and involvement from underrepresented communities may help to increase the global reach. By better understanding the digital impact of Neurosurgery Awareness Month, future health care awareness campaigns can be optimized to increase global awareness of neurosurgery and the challenges facing the field.

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“…More emphasis is needed on the LMICs and various African countries to promote hepatitis awareness, which is a similar finding seen in the evaluation of other healthcare awareness campaigns. [ 20 21 22 23 ] Substantial efforts may be needed to raise digital awareness, influence the general public in LMICs, and achieve the elimination goals.…”

Section: Discussionmentioning

confidence: 99%

Digital impact of world hepatitis day: Formulating evidence-based recommendations for promoting healthcare awareness events

Malhotra,

Bawa,

Singla

et al. 2023

Journal of Education and Health Promotion

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BACKGROUND: Social media applications provide room for public interaction and forming communities, thus helping disseminate health-related information. Since 2010, World Hepatitis Day has been observed on July 28 with endorsement from the World Health Organization. This study aimed to ascertain the global digital impact of World Hepatitis Day on Twitter (an online microblogging social network) and on the web (web searches and news) to formulate evidence-based recommendations for promoting future policy development. MATERIALS AND METHODS: We analyzed publicly available data from Twitter, a popular microblogging social network on the internet (data accessed from India). Three social media assessment tools (Sprout social, SocioViz and Symplur) and Google Trends were used to obtain data about the tweets and global impressions worldwide about World Hepatitis Day. A time frame from July 27 th , 2022 to July 29 th , 2022 was taken into account for all the tweets in various time zones around the world. RESULTS: “#WorldHepatitisDay” and “#Hepatitis” received 519.16 million and 412.37 million impressions in the defined timeframe, respectively. A total of 39,069 tweets were posted about World Hepatitis Day, an increase of 24.1% compared to the previous year. On social network analysis, 93 of the top 100 influencers collaborated among themselves, which helped in the wider dissemination of awareness. CONCLUSIONS: World Hepatitis Day 2022 was an impactful healthcare awareness event on Twitter for the global audience and sets forth an example of the effective utilization of resources. Future policies shall inculcate constructive feedback from our findings and must be inclusive of all the underrepresented communities.

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Global impact of deep vein thrombosis awareness month: challenges and future recommendations

Cited by 14 publications

References 7 publications

Evaluating the Global Impact of Stroke Awareness Month: A Serial Cross-Sectional Analysis

Evaluating the Global Impact of Stroke Awareness Month: A Serial Cross-Sectional Analysis

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study

Digital impact of world hepatitis day: Formulating evidence-based recommendations for promoting healthcare awareness events

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