Abstract:In many hip-hop music videos, women’s value is reduced to sensuous display of sexuality. Asa result visual pleasure is created through the representation of women as eager and willingsexual objects. This article assesses the techniques and ways women are sexualised in SouthAfrican hip-hop music videos, and how their representation attempts to create visual pleasurefor those that consume these videos. Four critical elements are adopted from Laura Mulvey’sseminal theoretical discourse about the positioning of wo… Show more
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