Global Culture, Power, and Health Communication: India Fights Corona on the Battlefield of Social Media Platforms

Ganapathy, Deepti

doi:10.1108/978-1-80071-597-420221006

Cited by 3 publications

(1 citation statement)

References 27 publications

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“…The unprecedented outbreak of the COVID-19 pandemic disrupted the economic, trade and cultural ties worldwide. But social media helped ensure equity in terms of making health information accessible to everyone (Ganapathy, 2022). It also steers the psychological responses of the public and influences their threat perceptions.…”

Section: Discussionmentioning

confidence: 99%

A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context

Brony,

Alivi,

Syed

et al. 2024

SMC

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Social media holds enormous power in directing the flow of health information during a health crisis and can tap into the individual and collective consciousness to make behavioural improvements. Being the third country with the highest number of COVID-19 cases reported worldwide, the magnitude of the pandemic was immense in the Indian context; timely health communications that prompt individuals to adopt preventive measures were crucial in the process of risk control. This systematic review consolidated evidence on the effect of COVID-related social media communications on the development of protective behaviours among the Indian population. A comprehensive search of PubMed, Scopus, Google Scholar and CINAHL yielded 11 studies highlighting six themes related to social media and protective behaviours. The themes associated with the positive impact of social media include catalysing awareness, shaping psychological responses and perceptions at an individual level, behavioural changes at a community level and social media as the most influential media source for behavioural improvements. The negative effects comprise misinformation and disparities that emerge from social media health communications.

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Section: Discussionmentioning

confidence: 99%

A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context

Brony,

Alivi,

Syed

et al. 2024

SMC

View full text Add to dashboard Cite

show abstract

Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India

Navarro

Ganapathy

Raynauld

2023

International Journal of Strategic Communication

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A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic

Brony,

Alivi,

Syed

et al. 2024

ONLINE J COMMUN MEDIA TECHNOL

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Social media has become a vital tool for facilitating health communications, particularly during emerging health crises such as the COVID-19 pandemic. This systematic literature review aims to synthesize evidence regarding the benefits and barriers associated with the utilization of social media by health communicators in India for disseminating health-related information. A comprehensive search of databases like CINAHL, Google Scholar, PubMed, and WHO Global Index Medicus databases yielded a total of 13 relevant studies. The narrative analysis revealed six key benefits attributed to the usage of social media by health communicators, including the widespread adoption of social media platforms for health communications, health communicators leveraging social media as an information source, fostering the development of protective behaviors, aiding prompt and transparent health communication, promoting participatory communication and empowerment, and employing social media as a tool for monitoring public sentiments and mental well-being. Conversely, challenges such as the proliferation of misinformation and communication inequalities were identified as significant barriers in social media health communications. While social media platforms hold immense potential in advancing crisis communication agendas, health communicators are advocated to adopt a multifaceted approach by prioritizing digital inclusivity, combating misinformation, and fostering synergetic collaborations between governmental bodies and community entities.

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Global Culture, Power, and Health Communication: India Fights Corona on the Battlefield of Social Media Platforms

Cited by 3 publications

References 27 publications

A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context

A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context

Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India

A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic

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