Global communication of Chinese culture in the digital era: internal motivation and external challenges

Abstract

The development of digital technology encourages culture to spread more inclusively and diversely around the world. On this basis, this article aims to reveal the changing trend and the dynamic mechanism behind Chinese cultural communication by studying the status quo of overseas communication in the media, education, and arts and the influence of Chinese culture in different regions. The research shows that the existence of cultural hegemony and unilateralism in Western countries and the incomplete of China's communication system have restricted the global communication of Chinese culture. Despite this, globalization and multi-polarization provide new external opportunities for Chinese cultural global communication. Also, the development of China's comprehensive strength and technology have laid the material foundation and broadened the channels for cultural communication. In the future, more revolutions in terms of cultural communication concepts, subjects, and matrices should be conducted to help Chinese culture be more widely recognized and accepted worldwide.

From Traditional to Digital: An Analysis of New Media Documentary and Its Effects on Domestic Communication in China

“…Documentaries created for the dissemination of new media must be closer to the needs of audiences and provide personalized, niche, and diversified services. When planning the topic selection of documentaries, it is also necessary to consider big data of mentions of documentaries on social media, video clicks, and other aspects to meet the personalized needs of different groups [7]. Unlike traditional documentaries that prefer grand narration and group narration, new media documentaries tend to prefer personalized narration.…”