Global challenges and perspectives of marketing of healthy food products

Mitić, Sanja; Gligorijević, Mirjana

doi:10.5937/markt1203205m

Cited by 6 publications

(3 citation statements)

References 5 publications

(6 reference statements)

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“…Republic of Serbia has grand potential in production of healthy and quality food, but in order to further develop this potential, suitable marketing support based on strategic positioning and perception of consumers when differentiating products is necessary (Mitić, Gligorijević, 2012). Development of special indications used for promoting additional value of agricultural products is significant in multiple ways for their producers.…”

Section: Quality Schemes For Agricultural Products and Foodstuffsmentioning

confidence: 99%

The role of branding agricultural products in better market valorization

Uzelac,

Dukić-Mijatović,

Lukinović

2022

Ekonomika poljoprivrede

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The purpose of this paper is to consider role of branding agricultural products in better market valorization. The benefit of branding is especially significant for rural and insufficiently developed environment. The problems of rural environments are multidimensional, but revitalization and improvement of development leads to strengthening competitiveness of these areas. The higher price of products enables the increase of income of agricultural workers, as well as diversification of the rural economy and creation of conditions of better socioeconomic aspects in rural environments. Creation of a more desirable image of an agricultural product most often has a strong reflection on the area of origin, as well as on reformation of the social attitude towards that environment. Branded products and services have a higher market value, due to which legal aspects enabling not only branding, but maintenance of a brand as well, are of special significance.

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Section: Quality Schemes For Agricultural Products and Foodstuffsmentioning

confidence: 99%

The role of branding agricultural products in better market valorization

Uzelac,

Dukić-Mijatović,

Lukinović

2022

Ekonomika poljoprivrede

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“…The research has shown that the development of functional food market depends on the knowledge and degree of acceptance of such food by consumers (Prodanović, Lazović, 2015). In order for functional food products to have a better position in the market, one should know: the profile of an ideal consumer, a competitor's offer and a possibility to differentiate products (Mitić, Gligorijević, 2012). Childs (1997) states that the level of consumers' understanding of the importance of nutrition in preserving health and reducing the risk of disease has increased as a result of numerous actions (of the government, public health system, education and campaigns).…”

Section: Literature Reviewmentioning

confidence: 99%

Functional food: Supply and demand in a modern society

Grubor¹,

Калењук²,

Radivojša³

et al. 2020

Zb Depart geogr, turizam i hotel

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Functional food represents a group of foodstuffs which satisfies not only basic, but also additional physiological needs, improves health and reduces the risk of disease. The subject of this paper is functional food from the aspect of supply and demand in hospitality facilities, as a modern trend in nutrition. The aim of the research is to provide answers to the following questions, which refer to the hospitality sector: Are hospitality workers familiar with characteristics of functional food? Do hospitality workers face demand of functional food? Is there an option of preparing functional food in restaurants where the respondents work? Are guests willing to pay extra for preparation of food which is beneficial to their health? The survey included respondents (n= 105) in restaurants in Novi Sad (AP Vojvodina, Serbia). Based on the conducted survey, we came to a conclusion that workers are acquainted with the term of functional food. Visitors of hospitality facilities (guests) often demand such food, and restaurants have an option of preparing food which is beneficial to health, but consumers are not completely prepared to compensate on food taste for health benefits.

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“…Lone et al [7] suggest that healthy food is only attractive to two groups of people and proposed two marketing methods. It's recommended to sell special emphasis on shaping brand image, marketing mix, and product labeling [8]. According to Kearney [10], a pattern that most of the population is experiencing a dietary shift and nutritional transition occurs.…”

Section: Introductionmentioning

confidence: 99%

Investigation for Smartfood’s Market Ability Based on Regression Analysis

Li¹,

Shen²,

Ting³

2021

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Product Development at Smartfood is considering adding a new low-carbohydrate food product labeled K-Pack to their product line. Hence, the company needs to estimate the product's profit potential and choose the best marketing strategy. In order to investigate the different factors' impact on sales, we establish a multiple regression model. In our model, we consider selling price, advertisement payment, and selling location as independent variables and the sale is a dependent variable. Based on the empirical test, we found that the sales of the product increase as the selling price and the ads investment increase, and locations near bakery sections lead to higher sales. We also found that the final profits increase as the selling price and the ads investment increase. As a result of the analysis made with the model, we provide the company with a full-scale estimation of sales and suggestions on their marketing strategy: Higher price, higher advertisement payment, and selling locations near the stores' bakery sections. Compared with the original prediction made by the company's staff, the methods followed are more accurate and provide suggestions more specifically.

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Global challenges and perspectives of marketing of healthy food products

Cited by 6 publications

References 5 publications

The role of branding agricultural products in better market valorization

The role of branding agricultural products in better market valorization

Functional food: Supply and demand in a modern society

Investigation for Smartfood’s Market Ability Based on Regression Analysis

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