“…Social cognition research has extensively used the SCM to qualify perceptions and predict responses toward groups and social categories characterized by, among other things, gender, sexual orientation, religious belief, and ethnicity (for a review, see Fiske 2018). The SCM has also been increasingly applied to core marketing domains, such as branding (e.g., Aaker, Vohs, and Mogilner 2010; Kervyn, Fiske, and Malone 2012), advertising (e.g., Zawisza and Pittard 2015), services (e.g., Kirmani et al 2017), and international marketing (e.g., Chen, Mathur, and Maheswaran 2014; Davvetas and Halkias 2019; Kolbl, Arslanagic-Kalajdzic, and Diamantopoulos 2019).…”