Gizli Hikâyelerin Örtüsünü Kaldırmak: Türkiye’de Muhafazakâr Kadın Blogları

Abstract

This article examines the conservative fashion blogosphere in Turkey from a gendered perspective, focusing on how blogging reshapes conservative women's cultural environment and how these women negotiate disclosure, privacy and modesty in an age of extreme selfdisplay. Presenting the findings from the content analysis of 27 fashion blogs in Turkey, the study reveals that home remains to be the "proper place" for conservative women but online interaction extends their private sphere to the public realm. Creating their own fashion styles as well as their own definitions of Islam, bloggers use their blogs as an advicegiving tool and a brand-making platform that in turn provides employment opportunities. Given its integration into the neoliberal economic system through a conservative framework, Turkey and its female blogosphere constitutes a good starting point to investigate the complicated articulation of Islamization with the global market system.