Giving to the Giver: Can Charities Use Premium Incentives to Stimulate Donations?

Bennett, Roger

doi:10.1080/10496490802306988

Cited by 11 publications

(11 citation statements)

References 29 publications

(33 reference statements)

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“…This is in line with the literature, which describes how people who give donations generally prefer their actions to be known by others (Bennett 2007;Bekkers and Wiepking 2011). Some café owners reported that being part of the program increased their sales as program members were coming in during quiet periods.…”

Section: Rewarding Community Contributionsupporting

confidence: 75%

Impact of the Social Café Meals program: a qualitative investigation

Allen

O'Connor

Amezdroz

et al. 2014

Aust. J. Prim. Health

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Abstract. Social Café Meals Programs aim to reduce food insecurity and social exclusion by providing participants access to subsidised meals in mainstream local cafés. This study aimed to explore the program's ability to address social exclusion and food insecurity and the impact of the program on the community. A qualitative evaluation approach was utilised whereby in-depth interviews were conducted with café owners, café staff and current program members of two Social Café Meals Programs operating in the south-eastern suburbs of Melbourne. Twelve program members and six café staff completed an indepth interview at the local cafés. Data were analysed using a thematic analysis approach focusing on the lived experience of the café owners, staff and program members. Four key themes were identified. The program (i) improved food access for vulnerable groups and (ii) created community cohesiveness. (iii) The café environment was important in facilitating program use by community members. (iv) Café owners felt rewarded for their community contribution via the program. Social Café Meals Programs may provide a solution to improving food security and reducing social exclusion and may be considered as a strategy for improving nutrition and social health for at-risk and vulnerable groups.

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Section: Rewarding Community Contributionsupporting

confidence: 75%

Impact of the Social Café Meals program: a qualitative investigation

Allen

O'Connor

Amezdroz

et al. 2014

Aust. J. Prim. Health

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“…Devices of this nature include the offer of free entry to a raffle if a browser makes an on-thespot donation, access to an online computer game and small tangible rewards such as key rings, leather wallets, etc. in return for donations exceeding certain thresholds (see Bennett, 2008). These devices might be selected with regard to the three types of impulsive giver identified by the cluster analysis.…”

Section: Resultsmentioning

confidence: 99%

Impulsive donation decisions during online browsing of charity websites

Bennett

2009

J of Consumer Behaviour

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Although online fundraising by charitable organisations is now commonplace, many aspects of effective online fundraising remain unexamined. In particular, little is known about the nature and determinants of impulsive donation decisions taken by browsers of charity websites. This empirical study attempted to help fill this important gap in current knowledge about online fundraising via an investigation of the antecedents of impulsive online giving to a hospice organisation in the south of England. Two hundred and thirtynine donors who stated that their gifts had been made impulsively and 223 donors whose online gifts were reported as having been pre-planned completed a questionnaire that explored, inter alia, a person's socio-demographic characteristics, level of impulsiveness and attitude towards impulsive behaviour, charity donation history, prior knowledge of hospice issues, subjective norms and personal involvement with charity giving. The main determinants of impulsive donations were identified and the profiles of various types of impulsive giver were established. Relevant matters were investigated in the contexts of two types of web page design: emotive and informative.

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“…Incongruent to younger cohorts, EV was the strongest predictor of INT when offered a virtual token of recognition for Baby Boomers. This group therefore finds that receiving such a token from a blood donation organisation bolsters the ‘warm glow’ feeling received from donating blood (Bennett, ).…”

Section: Discussionmentioning

confidence: 99%

“…EV is intrinsically motivated (Holbrook, ; Russell‐Bennett et al ., ) and centres on the idea of a ‘warm glow’ (Andreoni, ; Mayo & Tinsley, ), a positive utility derived from the feelings or affective states that a product, or in this case a behaviour, generates or arouses (Sweeney & Soutar, ; Russell‐Bennett et al ., ; Ferguson et al ., ). Alternatively, the term ‘helper's high’ has also been used to describe the surge of self‐gratifying positive emotion that individuals may experience subsequent to making a charitable donation (Bennett, ). Thus, EV may result from doing a good deed due to increased feelings of personal fulfilment for helping society, once again dependent on the organisation's ability to deliver cause value.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Furthermore, EV can be enhanced by receiving something that serves as a reminder of a good deed to extend the positive affective state (Mason, ). Research has indicated that donors who exhibit a preference for EV felt that the receipt of a conspicuous token from a charitable organisation bolstered the ‘warm glow’ following the act of donating (Bennett, ). Given that service value covers the actions taken by an NFP specifically for donors, such as providing a conspicuous token of recognition, and that self‐orientated CDB reflects a desire to obtain personal fulfilment through donating conspicuously (Grace & Griffin, ), we posit that a relationship exists between EV and self‐orientated CDB.…”

Section: Literature Reviewmentioning

confidence: 99%

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Investigating online recognition for blood donor retention: an experiential donor value approach

Chell

Mortimer

2014

J of Philanthropy and Mktg

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Recognising that charitable behaviour can be motivated by public recognition and emotional satisfaction, not‐for‐profit organisations have developed strategies that leverage self‐interest over altruism by facilitating individuals to donate conspicuously. Initially developed as novel marketing programmes to increase donation income, such conspicuous tokens of recognition are being recognised as important value propositions to nurture donor relationships. Despite this, there is little empirical evidence that identifies when donations can be increased through conspicuous recognition. Furthermore, social media's growing popularity for self‐expression, as well as the increasing use of technology in donor relationship management strategies, makes an examination of virtual conspicuous tokens of recognition in relation to what value donors seek particularly insightful. Therefore, this research examined the impact of experiential donor value and virtual conspicuous tokens of recognition on blood donor intentions. Using online survey data from 186 Australian blood donors, results show that in fact emotional value is a stronger predictor of intentions to donate blood than altruistic value, whereas social value is the strongest predictor of intentions if provided with recognition. Clear linkages between dimensions of donor value (altruistic, emotional and social) and conspicuous donation behaviour (CDB) were identified. The findings provide valuable insights into the use of conspicuous donation tokens of recognition on social media and contribute to our understanding into the under‐researched areas of donor value and CDB. Copyright © 2014 John Wiley & Sons, Ltd.

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Giving to the Giver: Can Charities Use Premium Incentives to Stimulate Donations?

Cited by 11 publications

References 29 publications

Impact of the Social Café Meals program: a qualitative investigation

Impact of the Social Café Meals program: a qualitative investigation

Impulsive donation decisions during online browsing of charity websites

Investigating online recognition for blood donor retention: an experiential donor value approach

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