Gifting as a Novel Mechanism for Personalized Museum and Gallery Interpretation

Fosh, Lesley; Benford, Steve; Koleva, Boriana; Lorenz, Katharina

doi:10.1007/978-3-319-20267-9_11

Cited by 1 publication

(1 citation statement)

References 18 publications

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“…A consensus has emerged amongst researchers and developers that personalisation is a priority requirement for mobile guides (MGs) in museums and cultural heritage sites [1][2][3][4][5][6]. Visitors are extremely varied in terms of their motivations, goals and needs, knowledge of the venue and their interest in knowing and experiencing more [7].…”

Section: Introductionmentioning

confidence: 99%

Using Personas to Model Museum Visitors

Almeshari

Dowell

Nyhan

2019

Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization

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It is widely agreed that museums and other cultural heritage venues should provide visitors with personalised interaction and services such as personalised mobile guides, although currently most do not. Since museum visitors are typically first-time visitors and since their visit is for a relatively short session, personalisation should use initial interaction data to associate the user with a particular persona and thereby infer other facts about the user's preferences and needs. In this paper we report a questionnaire-based study carried out with 105 visitors of a Science and Technology Centre to examine the minimal features needed to identify visitor personas. We find that museum visitors can be clustered by their visit motivation and perceived success factors; these clusters are found to correspond both with Falk's visitor categorisation and a prior classification of exploration styles. Consequently, these two features can be used to reliably identify the visitor persona, and therefore, can be used for user modeling.

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