2012
DOI: 10.1590/s0034-75902012000200003
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Gifted: the monolingualism of corporate social responsibility

Abstract: Acts of Corporate Social Responsibility are more often than not portrayed as success-story narratives. A quasi-ethnographic study in Senegal shatters the underlying assumptions of these accounts. First a computer donation from a Northern country is described with all the usual incidents and related vocabulary. Later, during a visit to a Senegalese rubbish dump, the story starts to falter, as countless questions arise about what is actually going on there, and how we can know and represent it (both as a portray… Show more

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Cited by 3 publications
(3 citation statements)
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“…Within the undertheorized body of critical CSR ethnographies (Demuijnck 2009;Moriceau and Guerillot 2012;Costas and Kärreman 2013), there is a dearth of research on the semiotic discursive features of CSR framing.…”
Section: Cooptative Bus-npo Partnership Modelmentioning
confidence: 99%
“…Within the undertheorized body of critical CSR ethnographies (Demuijnck 2009;Moriceau and Guerillot 2012;Costas and Kärreman 2013), there is a dearth of research on the semiotic discursive features of CSR framing.…”
Section: Cooptative Bus-npo Partnership Modelmentioning
confidence: 99%
“…As noted in Table 1, few ethnographic CSR studies utilize the transformative position to inform the research question. An exception is Moriceau and Guerillot (2012), in their study of donations and CSR, who ask "whether a donation can be accounted for outside the frames and language of CSR" (p. 154). Their transformative position enables them to criticize a monolonguistic approach to CSR, offering that more than one "language of CSR" is needed to fully understand that it does not always describe "successes."…”
Section: Stage 2: Primacy Of the Research Question In Advancing Csr Rmentioning
confidence: 99%
“…Critical ethnography provides, we argue, the most potential for advancing CSR research by challenging our established understanding of (a) what CSR means, (b) the experiences of individuals as they engage in CSR practices, and (c) the positive (and negative) outcomes of CSR, among other facets of CSR research. For example, Moriceau and Guerillot (2012), in criticizing a monolonguistic approach to CSR, challenge the idea that CSR always creates positive outcomes and offer that there are other outcomes (negative or otherwise) that stem from CSR. Taking this research one step forward might result in some solutions to the negative outcomes of CSR, or investigating how CSR language can be altered so that negative outcomes are reduced.…”
Section: Stage 3: Constructing and Evaluating The Final Narrative Abomentioning
confidence: 99%