2011
DOI: 10.1057/dbm.2011.8
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Getting what you paid for: Fighting wireless customer churn with rate plan optimization

Abstract: The wireless telecommunication industry is highly competitive and managing customer churn is of great concern to wireless carriers as the market matures. Recent research has indicated that wireless rate plans are complicated and confusing to customers, and that wireless carriers are taking advantage of the situation by charging a very expensive per-minute rate for voice minutes beyond the monthly usage allowance. This article revisits an emerging database marketing strategy known as rate plan optimization and … Show more

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Cited by 16 publications
(12 citation statements)
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References 21 publications
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“…This paper is to understand what factors should be taken into consideration by the leader with the aim of qualitative methods. Wong [7] said the breakaway study was incomplete because it could be affected by a wide range of factors. Employee demographics are often changed, so that employees' demographics are constantly monitored.…”
Section: Cohesive Groupsmentioning
confidence: 99%
“…This paper is to understand what factors should be taken into consideration by the leader with the aim of qualitative methods. Wong [7] said the breakaway study was incomplete because it could be affected by a wide range of factors. Employee demographics are often changed, so that employees' demographics are constantly monitored.…”
Section: Cohesive Groupsmentioning
confidence: 99%
“…This paper is to understand what factors should be taken into consideration by the leader with the aim of qualitative methods. Wong [9] said the breakaway study was incomplete because it could be affected by a wide range of factors. Because wireless carrier data is not available, some factors, such as income level, training background, and marital status, are not included.…”
Section: The Determinants Of Churnmentioning
confidence: 99%
“…Wineries in the USA have attempted to combat the regular substitution of wine brands in repertoire markets by applying a customer retention tool that is more consistent with subscription services, such as telecommunications and sports club members (McDonald et al, 2014;Wong, 2011). Successful management of customers in a subscription model can lead to lower churn rates, but still requires continuous acquisition in order for the business to grow (Castéran et al, 2017;Hassouna et al, 2015;Riebe et al, 2014).…”
Section: Attrition and Retentionmentioning
confidence: 99%