2010
DOI: 10.2139/ssrn.1636817
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Getting to the Top of Mind: How Reminders Increase Saving

Abstract: Abstract.We provide evidence from field experiments with three different banks, that reminder messages increase commitment attainment for clients who recently opened commitment savings accounts. Messages that mention both savings goals and financial incentives are particularly effective, while other content variations such as gain versus loss framing do not have significantly different effects. Nor do we find evidence that receiving additional late reminders has an additive effect. These empirical results do n… Show more

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Cited by 197 publications
(292 citation statements)
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References 44 publications
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“…Our findings also demonstrate that salience shocks can shift behaviour in different directions, depending on the context. While Karlan et al (2012) find that deliberate and targeted reminders raise contributions to goal-specific savings accounts in Bolivia, Peru and the Philippines, we find that exposure to a module of questions about retirement income needs lowered overall saving in the Netherlands. We also find quite different patterns of effect heterogeneity.…”
contrasting
confidence: 74%
See 2 more Smart Citations
“…Our findings also demonstrate that salience shocks can shift behaviour in different directions, depending on the context. While Karlan et al (2012) find that deliberate and targeted reminders raise contributions to goal-specific savings accounts in Bolivia, Peru and the Philippines, we find that exposure to a module of questions about retirement income needs lowered overall saving in the Netherlands. We also find quite different patterns of effect heterogeneity.…”
contrasting
confidence: 74%
“…Limited attention means that individuals tend to overlook some of the consequences of their decisions (DellaVigna, 2009). If those unnoticed consequences materialise in the future, as do the benefits of saving today, this results in biases that are similar to those induced by limited self-control (Karlan et al, 2012). However, in contrast to self-control problems, limited attention suggests that behaviour might be corrected by focusing individuals' attention on the aspects they are missing.…”
mentioning
confidence: 99%
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“…19 See, for example, Bryan, Karlan, and Nelson (2010) and DellaVigna (2009). 20 See Ashraf, Karlan, and Yin (2006), as well as Karlan, McConnell, Mullainathan, and Zinman (2010). say, designer drugs or iPads) is plainly an empirical matter.…”
mentioning
confidence: 99%
“…For discussions on the distinctive contributions to savings mobilization made possible by micro savings and electronic payments systems, see e.g. Brune et al (2013); Karlan et al (2014); Karlan et al (2016). 23.…”
Section: Different Financial Services Different Developmental Experimentioning
confidence: 99%