“…First, intrinsic inspiration compelled by altruism and moral concern which is embedded in firm values to serve the public voluntarily (Graafland & Mazereeuw‐van der Duijn Schouten, 2012). Second inspiration arises out of extrinsic benefits that CSR strategies can lead to enhanced firm's competitiveness and legitimacy in the market which translates into economic gains (Arena, Azzone, & Mapelli, 2018; John, Qadeer, Shahzadi, & Jia, 2019; Xie, Jia, Meng, & Li, 2017). Third, CSR motivations are driven by demand from outside stakeholders such as the general public, NGOs, and government (Momin & Parker, 2013).…”