Getting over the issue of theoretical stagnation: an exploration and metamorphosis of grounded theory approach

Sharma, Gunjan; Kulshreshtha, Kushagra; Bajpai, Naval

doi:10.1007/s11135-021-01159-x

Cited by 6 publications

(8 citation statements)

References 90 publications

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“…Developed as a response to the extreme reliance on philosophical positioning in the first half of the 20th century (Walsh et al. , 2015), GT of Glaser and Strauss (1967) does not belong to a specific philosophical position (Sharma et al. , 2022).…”

Section: Divergencies Between the Four Grounded Theory Strategiesmentioning

confidence: 99%

“…Deduction and verification dominate the analysis in the approach described by Strauss and Corbin (1990) through the application of various techniques such as the flip-flop technique and far-out comparisons, where researchers ask numerous questions, and this might lead to speculation about what might be rather than what exists in the data (O'Reilly et al. , 2012; Sharma et al. , 2012).…”

Section: Divergencies Between the Four Grounded Theory Strategiesmentioning

confidence: 99%

“…Nevertheless, scholars (e.g. Sharma et al. , 2022) consider Glaser (1978) as a critical realist researching within the post-positivist paradigm due to the use of terms such as ‘emergence’ in the process of concurrent data collection and ‘development’ of the core and GT categories within pre-developed theoretical families (Table 1).…”

Section: Divergencies Between the Four Grounded Theory Strategiesmentioning

confidence: 99%

“…GT is a continuing and recursive process of theory development, testing and elaborating where the researcher examines the phenomena from the perspective of the social actors and constructs a set of conceptual hypotheses about what is going on (Gynnild, 2011; Clancy and Vince, 2019; Sharma et al. , 2022).…”

Section: Introductionmentioning

confidence: 99%

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Critical analysis of grounded theory strategy in organisational and management research

Koleva¹

2023

QRJ

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PurposeAlthough grounded theory (GT) was introduced in 1967, GT remains widely misunderstood as scholars incorporate a limited spectrum of the GT techniques and fail to integrate GT's full potential into academic research. The purpose of this article is, therefore, to discuss divergences between four GT strategies and by doing so to provide criteria for making an informed choice between one GT approach or another.Design/methodology/approachThe study offers a comparative analysis of four GT approaches by relying on a recently completed empirical work focused on the practice and perception of corporate social responsibility (CSR) in non-Western context conducted by the author.FindingsAs a result, the study outlines the main points of divergence between the four GT strategies and discusses how their differences impact the research outcomes, theoretical products and application of the proposed theories in organisational and management research.Research limitations/implicationsAs a result of the comparative analysis, the study will help researchers make an informed choice when selecting one GT approach or another.Originality/valueThe study demonstrates the potential of GT in organisational and management research by utilising a practical example of GT's implementation from a recently completed empirical study.

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Section: Divergencies Between the Four Grounded Theory Strategiesmentioning

confidence: 99%

Section: Divergencies Between the Four Grounded Theory Strategiesmentioning

confidence: 99%

Section: Divergencies Between the Four Grounded Theory Strategiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Critical analysis of grounded theory strategy in organisational and management research

Koleva¹

2023

QRJ

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“…Moreover, the researchers are always expected to come out with some novel idea or concept. The current trend of “publish or perish” (Park, 2020) has put people in a state to look for more quantitative research works as this being perceived relatively easy and more attractive (Sharma et al , 2021). However, every research technique has certain prerequisites and road map to be followed including assumptions and steps how to use it.…”

Section: Introductionmentioning

confidence: 99%

Conjoint analysis: the assumptions, applications, concerns, remedies and future research direction

Kulshreshtha

Sharma

Bajpai

2021

IJQRM

Self Cite

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PurposeSince the inception of the conjoint analysis technique in the year 1971, papers addressing the epistemological aspects of conjoint analysis are scant. Hence, this paper attempts to address the vacuum of qualitative discourse addressing the epistemological and methodological aspects of conjoint analysis including different issues, challenges, probable solutions, limitations and future direction of conjoint analysis in the recent decade.Design/methodology/approachFor exploring the methodological and epistemological aspects of conjoint analysis, the seminal papers on conjoint analysis were reviewed. Moreover, the authors' experience for the state-of-art review was also taken into consideration.FindingsThe findings suggest that conjoint analysis that roots back since 1971 has not seen much exploration in Asian regions and is mainly used for new product development in the field of marketing or allied areas. Moreover, the reliability and validity of conjoint analysis is always a matter of concern for the researchers that hinders this technique's wider adaptability. Thus, the paper presents some probable solutions to address the focal issues useful for improved reliability and validity of the conjoint analysis technique.Research limitations/implicationsThis paper attempts to familiarize the researchers with epistemological and methodological aspects of conjoint analysis with certain solutions to evolve beyond existing conjoint analysis dimensions in terms of improved validity, reliability, epistemological and methodological aspects of conjoint analysis (CA). Moreover, it acts as a call for research in different research domains, especially in the Asian continent.Originality/valueThere exist certain seminal research papers on epistemological aspects of conjoint analysis. However, there is a dearth of such attempt in the recent decade addressing the application issues of conjoint analysis incorporating the recent issues as well. Therefore, this paper is an attempt to usher the future researcher to understand the methodological aspects of conjoint analysis. It may prevent them from violating the basic assumptions and methodological threshold. This research technique is preferred equally by academicians and practitioners, thus making it imperative to have clarity beforehand for improved research rigor.

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Adapting and blending grounded theory with case study: a practical guide

Dahwa

2023

Qual Quant

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Getting over the issue of theoretical stagnation: an exploration and metamorphosis of grounded theory approach

Cited by 6 publications

References 90 publications

Critical analysis of grounded theory strategy in organisational and management research

Critical analysis of grounded theory strategy in organisational and management research

Conjoint analysis: the assumptions, applications, concerns, remedies and future research direction

Adapting and blending grounded theory with case study: a practical guide

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