2013
DOI: 10.1186/1471-2458-13-759
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‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

Abstract: BackgroundAsthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a social marketing campaign to increase asthma awareness among older adults in a regional Australian community.MethodsA cohort of older adults in an intervention region (n = 316) and a control region (n = 394) were survey… Show more

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Cited by 21 publications
(26 citation statements)
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“…No available reviews have focused specifically on researching and selecting social marketing interventions to increase physical activity level among older adults that use a minimum of social marketing criteria to ensure the quality of the intervention. However, as a result of differences in reporting intervention outcomes, a meta-analysis could not be undertaken [24].…”
mentioning
confidence: 99%
“…No available reviews have focused specifically on researching and selecting social marketing interventions to increase physical activity level among older adults that use a minimum of social marketing criteria to ensure the quality of the intervention. However, as a result of differences in reporting intervention outcomes, a meta-analysis could not be undertaken [24].…”
mentioning
confidence: 99%
“…No available reviews have focused speci cally on researching and selecting social marketing interventions to increase physical activity level among older adults that use a minimum of social marketing criteria to ensure the quality of the intervention. However, as a result of differences in reporting intervention outcomes, a meta-analysis could not be undertaken (24).…”
Section: Introductionmentioning
confidence: 99%
“…Successful health interventions based on social marketing principles have been achieved in domains such as smoking prevention, obesity prevention, as well as in the reduction of the use of alcohol have (13)(14)(15). Moreover, these social marketing initiatives have been effective in different age groups, including adolescents (21), adults (22), and older people (23).…”
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confidence: 99%