Get Them Laughing to Get Them Drinking: An Analysis of Alcohol Advertising Themes Across Multiple Media in Australia

Pettigrew, Simone; Jongenelis, Michelle; Jongenelis, Gregory; Pierce, Hannah; Stafford, Julia; Keric, Danica

doi:10.15288/jsad.2020.81.311

Cited by 9 publications

(6 citation statements)

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“…Our research strengthens the call for comprehensive interventions that not only encourage young people to consider the risks associated with drinking and swimming, and the seriousness of the effects of drinking and swimming, but provide environmental supports that seek to mitigate the pervasive effects of the aquatic alcogenic environment. Described earlier, where alcohol advertising widely promotes drinking in and around the water, and is ineffectually regulated [41,[52][53][54]. Increased advocacy efforts are required to remove alcohol advertising featuring water-based activities and restrict alcohol outlets near waterways as a key public health strategy in drowning prevention.…”

Section: Plos Onementioning

confidence: 99%

“…Increased advocacy efforts are required to remove alcohol advertising featuring water-based activities and restrict alcohol outlets near waterways as a key public health strategy in drowning prevention. In particular, this means highlighting and advocating for government intervention to counter the self-regulating nature of the Australian Alcohol Beverages Advertising Code and the relatively weak placement rules for alcohol advertising [52,53,55]. As has been suggested in the literature, it is doubtful that this strategy will have any material impact on alcohol marketing exposure to young people [55][56][57].…”

Section: Plos Onementioning

confidence: 99%

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Drinking and swimming around waterways: The role of alcohol, sensation-seeking, peer influence and risk in young people

Leavy

Bona²,

Abercromby³

et al. 2022

PLoS ONE

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The role of individual and sociocultural factors contributing to drowning risk for young adults is complex and poorly understood. This study examined the relationship between behaviour in and around waterways and: 1) alcohol consumption; 2) resistance to peer influence; 3) sensation-seeking; 4) perception of risk among people aged 15–24 in Western Australia. A cross-sectional online survey was conducted at three time-points with a convenience sample. Predictor variables included: Alcohol Use Disorder Identification Test Consumption (AUDIT_C); Resistance to Peer Influence; Brief Sensation Seeking scale; Benthin’s Perception of risk. Pearson chi-squared tests determined the association between demographic and predictor variables. Logistic regression explored influence of potential predictor variables on behaviour in and around water. The final sample (n = 730) participants, consisted of females (n = 537, 74.5%), metropolitan dwelling (n = 616, 84.4%), and attended university (n = 410, 56.9%). Significant associations were found for those who swum after drinking alcohol compared with those that had not by age, gender, education. For every 1-unit increase in AUDIT-C participants were 60% more likely to swim after drinking (OR 95% CI 1.60 1.44–1.78). Participants who considered an adverse event serious were 15% less likely to have swum after drinking alcohol (OR 0.85 95% CI 0.73–0.99). The complex relationship between social participation in activities in and around waterways, higher drowning rates, propensity for risk, and the meaning young adults attach to risk locations and practices present unique challenges for drowning prevention research. Findings should be used to improve the awareness and education components of future youth water safety strategies in high-income settings.

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Section: Plos Onementioning

confidence: 99%

Section: Plos Onementioning

confidence: 99%

Drinking and swimming around waterways: The role of alcohol, sensation-seeking, peer influence and risk in young people

Leavy

Bona²,

Abercromby³

et al. 2022

PLoS ONE

View full text Add to dashboard Cite

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“…Greater economic power, women’s entry into the workforce, and more equitable cultural and economic circumstances may be some reasons for an increased parity of alcohol use rates between men and women [ 3 ]. However, an increase in products and targeted advertising towards women that posits alcohol as fun—increasing social connectedness, friendships, and sexual attraction, and as an aide for coping and relaxation, [ 5 , 6 , 7 ] are also likely factors informing women’s increasing alcohol use.…”

Section: Introductionmentioning

confidence: 99%

“The Problem Is that We Hear a Bit of Everything…”: A Qualitative Systematic Review of Factors Associated with Alcohol Use, Reduction, and Abstinence in Pregnancy

Lyall

Wolfson

Reid

et al. 2021

IJERPH

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Understanding the factors that contribute to women’s alcohol use in pregnancy is critical to supporting women’s health and wellness and preventing Fetal Alcohol Spectrum Disorder. A systematic review of qualitative studies involving pregnant and recently postpartum women was undertaken to understand the barriers and facilitators that influence alcohol use in pregnancy (PROSPERO: CRD42018098831). Twenty-seven (n = 27) articles were identified through EMBASE, CINAHL, PsycINFO, PubMed and Web of Science. The included articles were thematically analyzed using NVivo12. The analysis was informed by Canada’s Action Framework for Building an Inclusive Health System to articulate the ways in which stigma and related barriers are enacted at the individual, interpersonal, institutional and population levels. Five themes impacting women’s alcohol use, abstention and reduction were identified: (1) social relationships and norms; (2) stigma; (3) trauma and other stressors; (4) alcohol information and messaging; and (5) access to trusted equitable care and essential resources. The impact of structural and systemic factors on prenatal alcohol use was largely absent in the included studies, instead focusing on individual choice. This silence risks perpetuating stigma and highlights the criticality of addressing intersecting structural and systemic factors in supporting maternal and fetal health.

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“…With the rise of social media and other digital platforms, marketing is omnipresent, increasingly targeted, immersive, and engaging [ 17 ]. Consumption of alcohol and unhealthy foods and beverages is frequently portrayed by the alcohol and food industries as fun and harmless [ 18 , 19 ]. Global examples of marketing by these industries during the COVID-19 pandemic suggest that unhealthy food and alcohol brands and companies are capitalizing on the pandemic to promote their products, market corporate social responsibility (CSR), pursue partnerships, and shape policy environments [ 20 ].…”

Section: Introductionmentioning

confidence: 99%

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

Martino¹,

Brooks²,

Browne³

et al. 2021

JMIR Public Health Surveill

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Background Emerging evidence demonstrates that obesity is associated with a higher risk of COVID-19 morbidity and mortality. Excessive alcohol consumption and “comfort eating” as coping mechanisms during times of high stress have been shown to further exacerbate mental and physical ill-health. Global examples suggest that unhealthy food and alcohol brands and companies are using the COVID-19 pandemic to further market their products. However, there has been no systematic, in-depth analysis of how “Big Food” and “Big Alcohol” are capitalizing on the COVID-19 pandemic to market their products and brands. Objective We aimed to quantify the extent and nature of online marketing by alcohol and unhealthy food and beverage companies during the COVID-19 pandemic in Australia. Methods We conducted a content analysis of all COVID-19-related social media posts made by leading alcohol and unhealthy food and beverage brands (n=42) and their parent companies (n=12) over a 4-month period (February to May 2020) during the COVID-19 pandemic in Australia. Results Nearly 80% of included brands and all parent companies posted content related to COVID-19 during the 4-month period. Quick service restaurants (QSRs), food and alcohol delivery companies, alcohol brands, and bottle shops were the most active in posting COVID-19-related content. The most common themes for COVID-19-related marketing were isolation activities and community support. Promotion of hygiene and home delivery was also common, particularly for QSRs and alcohol and food delivery companies. Parent companies were more likely to post about corporate social responsibility (CSR) initiatives, such as donations of money and products, and to offer health advice. Conclusions This is the first study to show that Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related to COVID-19, such as isolation activities and community support. Parent companies are frequently posting about CSR initiatives, such as donations of money and products, thereby creating a fertile environment to loosen current regulation or resist further industry regulation. “COVID-washing” by large alcohol brands, food and beverage brands, and their parent companies is both common and concerning. The need for comprehensive regulations to restrict unhealthy food and alcohol marketing, as recommended by the World Health Organization, is particularly acute in the COVID-19 context and is urgently required to “build back better” in a post-COVID-19 world.

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Get Them Laughing to Get Them Drinking: An Analysis of Alcohol Advertising Themes Across Multiple Media in Australia

Cited by 9 publications

References 0 publications

Drinking and swimming around waterways: The role of alcohol, sensation-seeking, peer influence and risk in young people

Drinking and swimming around waterways: The role of alcohol, sensation-seeking, peer influence and risk in young people

“The Problem Is that We Hear a Bit of Everything…”: A Qualitative Systematic Review of Factors Associated with Alcohol Use, Reduction, and Abstinence in Pregnancy

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

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