Abstract.A direct time-resolved fluorescent immunoassay (TR-FIA) system was developed and evaluated for measuring progesterone (P) concentrations in deer plasma. The minimum detectable level of this assay system was 0.25 ng/ml and ED 50 value of standard curve was 2.4 ng/ml. Intraand inter-assay coefficients of variation were 8.8% and 15.7%, respectively. The direct TR-FIA revealed that the plasma P concentrations in sika deer expressed a diurnal pattern depending on their reproductive status. Results in the present study indicate that the TR-FIA system, that is specifically designed for humans if successfully utilized with slight modification, can be utilized for direct assaying of P in deer plasma. The plasma P profile in the sika deer appears to be consistent to that of other temperate deer expressing seasonal breeding characteristics. . In Japanese mainland, the reproductive behavior of wild sika deer is manifested between October to December, with the delivery of newborn in early summer following 217 days of gestation [6]. Their reproductive organs sh o w c h a r a c ter is t ic c ha n g e s a c c o r d in g t o reproductive status and exert influence on the plasma hormone profiles in both genders [7,8]. In t h e r e i n d e e r , p l a s m a p r o g e s t e r o n e ( P ) concentration well reflects the luteal function and it has been a useful parameter for determining the repr oductive sta tus [9], h owever de ta iled information about plasma P concentrations in the sika deer is still limited.There are two major problems in analyzing P concentration in wild deer; one is the difficulty of serial sampling from animals and the other is a reliable and safe assay procedure. In reports published to date, plasma P analysis in the deer has been carried out by radioimmunoassay [10][11][12]. The handling of radioactive materials is strictly regulated by law and procedures have to be carried out in designated areas. Therefore a simple procedure for measuring plasma P concentration in the deer, that could be routinely carried out in a conventional laboratory would be of tremendous advantage.The time-resolved fluorescent immunoassay (TR-FIA) is one of the immunoassays employing