Gestão do conhecimento como um elemento chave para a geração de inteligência competitiva organizacional

Abstract

Knowledge Management in the organizational sphere brings new perspectives to the business, since it generates value for the processes that is fundamental for the development of products and services. Within this context, this study aims to analyze, in a polysemy perspective, the fundamentals, characteristics and applications of knowledge management in organizational development and demonstrate how through competitive intelligence, built on knowledge and informational competence, it is possible to achieve good results and improve the positioning in the market, using the proposed model of organizational competitive intelligence generation. Based on the literature analysis, it was verified that perception of the alignment between Knowledge Management and organizational objectives is important to ensure adjustment of actions with the strategic objectives of the company constituting, therefore, a competitive differential in organizations. In addition, Knowledge Management systematized by the PDCA tool, implemented in continuous actions andprocesses, brings good results, such as the involvement of the organization's strategic level, which, with technology as a tool, creates a platform for the communities of virtual practices.