Economic development is a major objective of contemporary society which, transposed to the rural area, makes it a factor of production. Regional tourism represents for many countries an alternative to economic development, but it needs a well-developed strategy for a long-term sustainability of this field of activity. Providing regional tourism must be done with special responsibility without omitting the importance of motivation in choosing a certain destination. This empirical research makes a foray into the literature on the sustainability of regional tourism and, using the observation method, presents practical ways of action in this field from several European countries and Lebanon. The main findings reside in the fact that regional tourism can be sustainable if it highlights a sum of intrinsic characteristics that are perpetuated without negatively influencing the environmental, social, economic or cultural dimensions of the considered area.